Posts

Influencer Marketing Relies on Authenticity
,

Influencer Marketing Relies on Authenticity

It is no secret that social media influencers have become important figures in our communities. With sometimes millions of eyes on their daily posts, influencers have the power to push trends, create change, and strengthen brands. Utilising…
There is no vaccine for fake newshttps://www.bigstockphoto.com/de/image-358742228/stock-foto-fake-news-coronavirus-on-red-background-fake-news-mobile-concept
,

There is no vaccine for fake news

Last March, as we entered the very first lockdown, we published a timely blog on practicing responsible PR in an ‘infodemic’, as a response to warnings about ‘fake news’ from the World Health Organisation. WHO director-general, Tedros…
The New Normal in NumbersStatista
,

The New Normal in Numbers

During the past weeks we have published several of posts on how the Covid-19 related measurements have influenced our business lives, have accelerated trends such as the progressing digitalization and virtual events, triggered changes in social…
Die Zukunft des Marketings hat begonnen – dank IoT!https://www.bigstockphoto.com/de/image-345869086/stock-foto-internet-of-things-iot-concept-businessman-offer-iot-products-and-solutions-young-businessman-s
,

Die Zukunft des Marketings hat begonnen – dank IoT!

Jaja klar, mittlerweile wissen wir alle was „dieses IoT“ ist, oder? So von wegen smarter Kühlschrank, der einkauft - oder ein Fitnesstracker, der mir sagt, dass ich heute wieder zu faul war. Nicht zu vergessen natürlich Unmengen an Anwendungen…
People looking at mobile phones
,

GENERATION F – A Consumer Behaviour Insight into the Growing Wellbeing Market

With numerous buzz words and ‘health’ trends increasingly infiltrating our everyday life, it comes as no surprise that the term wellbeing is breaking away as a consumer category of its own. And one that is permeating all markets; from…
Changing Face of Grocery Shopper research
,

The Changing Face of Grocery Shoppers – The Five Consumer Groups Defining the Grocery Market in 2016

The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the…
GenerationZEscapadePR
,

GENERATION Z: The Most Complex Consumer to Challenge Marketers?

Marketers and PR folk have long been obsessed with Millennials, those born in the eighties and nineties as supposedly the first generation to adapt to the ‘new age’. However as this market starts to edge into their mid-thirties, there is…
People looking at mobile phones
,

INFOGRAPHIC: Are the UK’s more mature customers actually the most diverse and savvy?

There has been so much debate about just how modern day brands can engage and remain engaged with that all important trend setting Millennial audience. But, there has been nowhere near that level of interest or focus on marketing to the…
An Angry Mob Of Wooden Figures Of People With A Poster
,

News Flash: Your Prospects Already Know What You’re Selling

The traditional sales process goes something like this: market research hands over some leads, sales contacts the leads and discovers who’s interested in learning more. Then there’s follow-up, when the sales rep goes over the product in…
Twitter - Blue bird with glasses holding a smartphone with Twitter's logo
,

Using Twitter for customer service may be a good approach for companies

While we know Twitter can be a great platform for marketing and PR, allowing for the near-instantaneous, mass distribution of news, content and press, what about using Twitter for customer service? Many companies may shy away from such a public…
People looking at mobile phones
,

Verizon iPhone?

There's been tremendous buzz about the reported new iPhone planned from Verizon. Will it succeed where AT&T failed in terms of consistently good network service? Will it be faster? Will the data plans be unlimited? Will you be able to use…