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This post was first published by Blaise Lucey on March Communications’ blog PR Nonsense.

Not every product announcement or company update is front page material. Most companies know that there some things that won’t get the attention of an industry publication or a business journal.

Yet that doesn’t stop the feeling of creeping disappointment when there doesn’t seem to be as much coverage of a new development as you wanted.

The fact is that the game of public relations has changed. Since March started doing tech PR in Boston in 2005, we’ve witnessed a lot of these changes firsthand.

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Online Communities Posted by Rachael Wolensky, Intern at Jennifer Connelly Public Relations (JCPR).

Being “social” is a combination of understanding both your online community as much as your offline community in regard to not only the type of content you are providing them, but also the volume of information. You don’t want content to over-load, but you do want them to read the information that is important to them. Read more

140326 BlogIt’s easy to tell when someone is reciting memorized company jargon rather than speaking from the heart.  Instead of repeating the same old lines, why not tell a story? A great one makes your audience want to know more—and more importantly, share it with others. Read more

Posted by Michelle Pittman at Jennifer Connelly Public Relations (JCPR).

michIn what may be the single biggest debut belly flop in internet history, the healthcare.gov website continues to struggle with intermittent outages, an inability to handle peak usage and critical breakdowns at key points.

Put aside the politics for a second: is anyone really surprised that a website project didn’t go according to plan?

Web developers, I do not disparage you. Creating a website from scratch or radically overhauling an existing property requires several parties to come together and share expertise. Marketers want the site to look good and convert leads to sales; web developers want the site to function seamlessly and showcase their latest technical wizardry; content developers want to make sure the writing sings and the visual elements help tell a cohesive story … and the C-suite just wants the project done already.

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Posted by Leslie Billera at Jennifer Connelly Public Relations (JCPR). Follow Leslie on Twitter @LBillera.11 7 13_Leslie blog image 137812140 (3)

Every company’s story is unique. And how you tell yours is critical.

Your company’s story is your “corporate narrative,” and it should be the foundation of any brand’s efforts to make an impact on their marketplace…and who isn’t?

Your corporate narrative is a statement – typically about 100 words in length – that could serve as a boilerplate on your press release, an “about us” lead paragraph on your website, or a quick blurb sent to a busy member of the media who instantly “gets” what your brand is all about after reading it. Read more

This post was first published by Brendan Reilly on March Communications’ blog PR Nonsense.

A call to action elevates any piece of content and creates opportunities for further brand engagement.A call to action. It’s something no piece of content should ever be without. Not having one is like loading the bases in the bottom of the ninth with two outs and then watching three strikes sail down the middle of the plate without swinging. What was the point of doing all that work if you weren’t going to capitalize on it?

Whether it is a blog post, a contributed byline, an online video or an infographic, there has to be something that gives your audience a clear path forward, a next step that provides them with the insights they’re looking for. If you don’t give them a call to action, there’s a very good chance that their next step won’t involve you or your brand. They’ll go off and do a Google search, and likely end up finding content from your competitors. Now you’ve lost that share of voice. You walked them from Point A to Point B, but let someone else get them to Point C, and that’s who they’ll remember.

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This post was first published by Brendan Reilly of March Communications’ blog PR Nonsense.

Storytelling is truly an art. Everything from music lyrics to poetry to novels should draw the audience in and give them something to care about. People often forget that writing, in all its forms, is meant to tell a story – one that provides people with a reason to continue reading and to be invested in what you have to say.

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