This post was first published by Blaise Lucey on March Communications’ blog PR Nonsense.
Not every product announcement or company update is front page material. Most companies know that there some things that won’t get the attention of an industry publication or a business journal.
Yet that doesn’t stop the feeling of creeping disappointment when there doesn’t seem to be as much coverage of a new development as you wanted.
The fact is that the game of public relations has changed. Since March started doing tech PR in Boston in 2005, we’ve witnessed a lot of these changes firsthand.