Posts

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Captivate Your Audience with Dynamic Storytelling

It’s easy to tell when someone is reciting memorized company jargon rather than speaking from the heart.  Instead of repeating the same old lines, why not tell a story? A great one makes your audience want to know more—and more importantly,…
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News Flash: Your Prospects Already Know What You’re Selling

The traditional sales process goes something like this: market research hands over some leads, sales contacts the leads and discovers who’s interested in learning more. Then there’s follow-up, when the sales rep goes over the product in…
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Buzzword Breakdown: The Corporate Narrative

Posted by Leslie Billera at Jennifer Connelly Public Relations (JCPR). Follow Leslie on Twitter @LBillera. Every company’s story is unique. And how you tell yours is critical. Your company’s story is your “corporate narrative,”…
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6 Calls to Action That Will Boost Brand Engagement

This post was first published by Brendan Reilly on March Communications' blog PR Nonsense. A call to action. It’s something no piece of content should ever be without. Not having one is like loading the bases in the bottom of the ninth…
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Elmore Leonard: If it Sounds Like Writing, Rewrite it

Storytelling is truly an art. Everything from music lyrics to poetry to novels should draw the audience in and give them something to care about. People often forget that writing, in all its forms, is meant to tell a story – one that provides…
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ContentAide – Is Your Company Using Facebook to its Full Potential?

Facebook is quickly becoming a great marketing tool for businesses to build a compelling social media presence and engage with users. With company Facebook pages jumping from 700,000 last December to 1.5 million over just a few months, it’s…
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E-mail does not work anymore

You remember: with e-mail everything should become better. With the new communication channel, it had become possible to appeal to people in person with relatively little effort and within a short time. The addressees were no longer - as the…