This post was first published by Luke Frost, PR Deadlines, Sydney – Australia
Well that headline makes no sense. Or does it? Let’s think about those words – and how they might possibly relate to information technology.
The message is tantalising, thought provoking and if man really did bite dog, it’s newsworthy. As a headline it’s short, sharp and to the point – subject, active verb, object.
At PR Deadlines we like to craft all our messaging to the infotech world like that, in clear concise language across the entire communications spectrum: news releases, thought leadership, videos, pitches, direct mail, ads, lead generation – everything.