Posts

Modern Marketing
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Technology Application in Modern Marketing

Traditional marketing tactics are geared towards achieving short-term objectives in many cases. Although direct mail and billboard advertising can still bring in new customers, they are no match for digital marketing in most cases when it comes…
GlobalCom PR Network
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Man bites Dog…

This post was first published by Luke Frost, PR Deadlines, Sydney - Australia Well that headline makes no sense. Or does it? Let’s think about those words - and how they might possibly relate to information technology. The message is…
Headline
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Writer Pens Killer Headline…and You Won’t Believe What Happens Next!

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. You’ve seen a million clickbait headlines, just like the one at the top of this post. They’re catchy. They’re clever. They’re abrasive and…
GlobalCom PR Network
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A Picture Is Worth A Thousand Words, But Cinemagraphs Tell The Story

I’m an aficionado of the horror genre. Bad horror movies? Awww, yisss. Really good scary movies – the kind that make you want to turn on every light in the house and check under your bed just to be sure there’s nothing lurking – even…
Content Marketing Strategy
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Public Relations is ahead of its (content marketing) time

Content marketing remains firmly planted near the top of most brands’ priorities these days. Organizations are weighing their options and trying to figure out what their next step should be. Do they grow their own internal content capabilities…
Fuzzy and blurry image of a person having a headache or being of two minds
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Is Your Content Marketing Creating Headaches Down the Road?

Last Friday, March held a content marketing and copyright issues crash course, led by our peers Jim Young (@JW_Young) and Manny Veiga (@zmveiga). Jim and Manny offered several tips and tricks to navigating the world of copyright issues, discussing…
Night garden with plants and green lights
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Strengthen Your PR Campaigns with Visual Content

Research shows that adding images and video to your PR campaigns can increase engagement and social media sharing. In fact, Forbes found that 75 percent of articles published each week include multimedia content. Multimedia elements help…
Telling stories can be fun
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Corporate Video Content Needs to Be Less Corporate

The best type of interview, in my opinion, is one in which your subject tells a story and your voice as the interviewer is never heard. I’m reminded of a quote from well-known radio personality, Ira Glass: The power of the anecdote is so…
A Critical Video Component B2B Brands Are Missing
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A Critical Video Component B2B Brands Are Missing

It’s no secret that creating video content as part of PR and communications strategies can be highly effective, especially in a world where mobile technology and social media have led to skyrocketing video consumption numbers. But pointing…
Man under newspapers
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The Press Isn’t Picking Up Your Company’s Story? Take Matters Into Your Own Hands.

Not every product announcement or company update is front page material. Most companies know that there are some things that won’t get the attention of an industry publication or a business journal. Yet that doesn’t stop the feeling of creeping…
Man under newspapers
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Content Management for Online Communities

Posted by Rachael Wolensky, Intern at Jennifer Connelly Public Relations (JCPR). Being “social” is a combination of understanding both your online community as much as your offline community in regard to not only the type of content…
Man under newspapers
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Captivate Your Audience with Dynamic Storytelling

It’s easy to tell when someone is reciting memorized company jargon rather than speaking from the heart.  Instead of repeating the same old lines, why not tell a story? A great one makes your audience want to know more—and more importantly,…