Posts

GlobalCom PR Network
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Man bites Dog…

This post was first published by Luke Frost, PR Deadlines, Sydney - AustraliaWell that headline makes no sense. Or does it? Let’s think about those words - and how they might possibly relate to information technology.The message is…
Publishing platforms and content strategy
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Where, Oh Where to Publish Your Article? Three Platforms to Consider

This post was first published by Laurie Davis on Interprose’s blog, Interprose Voice.When putting together a content strategy plan, there are many types of content to consider. With all these decisions ahead of you, it can seem overwhelming…
Headline
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Writer Pens Killer Headline…and You Won’t Believe What Happens Next!

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.You’ve seen a million clickbait headlines, just like the one at the top of this post. They’re catchy. They’re clever. They’re abrasive and…
GlobalCom PR Network
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A Picture Is Worth A Thousand Words, But Cinemagraphs Tell The Story

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.I’m an aficionado of the horror genre. Bad horror movies? Awww, yisss. Really good scary movies – the kind that make you want to turn on every…
Content Marketing Strategy
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Public Relations is ahead of its (content marketing) time

Content marketing remains firmly planted near the top of most brands’ priorities these days. Organizations are weighing their options and trying to figure out what their next step should be. Do they grow their own internal content capabilities…
Content Marketing Strategy
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Is Your Content Marketing Creating Headaches Down the Road?

This post was first published by Emily Hines on March Communications' blog PR Nonsense.Last Friday, March held a content marketing and copyright issues crash course, led by our peers Jim Young (@JW_Young) and Manny Veiga (@zmveiga). Jim…
Content Marketing Strategy
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Strengthen Your PR Campaigns with Visual Content

Research shows that adding images and video to your PR campaigns can increase engagement and social media sharing. In fact, Forbes found that 75 percent of articles published each week include multimedia content.Multimedia elements help…
Content Marketing Strategy
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Corporate Video Content Needs to Be Less Corporate

This post was first published by Brendan Reilly on March Communications' blog PR Nonsense.The best type of interview, in my opinion, is one in which your subject tells a story and your voice as the interviewer is never heard. I’m reminded…
Content Marketing Strategy
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A Critical Video Component B2B Brands Are Missing

This post was first published by Brendan Reilly on March Communications' blog PR Nonsense.It’s no secret that creating video content as part of PR and communications strategies can be highly effective, especially in a world where mobile…
Content Marketing Strategy
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The Press Isn’t Picking Up Your Company’s Story? Take Matters Into Your Own Hands.

This post was first published by Blaise Lucey on March Communications' blog PR Nonsense.Not every product announcement or company update is front page material. Most companies know that there some things that won’t get the attention of…
Content Marketing Strategy
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Content Management for Online Communities

Posted by Rachael Wolensky, Intern at Jennifer Connelly Public Relations (JCPR).Being “social” is a combination of understanding both your online community as much as your offline community in regard to not only the type of content…
Content Marketing Strategy
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Captivate Your Audience with Dynamic Storytelling

It’s easy to tell when someone is reciting memorized company jargon rather than speaking from the heart.  Instead of repeating the same old lines, why not tell a story? A great one makes your audience want to know more—and more importantly,…