If you know just a little about Danish culture, you have probably heard of the Law of Jante. For several decades, this law was practiced indirectly, while the Danes pretended to actually practice the opposite… Today, a different set of rules apply. The Law of Jante includes rules such as “You’re not to think you are anything special”, “You’re not to convince yourself that you are better than we are,” and “You’re not to think you can teach us anything.”
Today, Danes practice a different set of rules. (This may not relate directly to the discipline of public relations, but the PR practitioners will know why these are relevant, both from an international public relations standpoint and from the cultural perspective, should one decide Denmark is an appropriate location to come working as a PRist, of so please bear with me.)
1. Danes ride on their bikes a lot, and they know that they are really good at it. The first new rule to follow is, therefore:
“Don’t think that you’re a better biker than I am”
…as many Danes tend to express their opinion on how fellow Danes ride their bikes.