2014 has already started and our blog series continues to question our PR teams around the world on their view of 2013 developments. This week Wibke Sonderkamp of the Munich based GlobalCom PR Network team answers the 3 questions of the interview series:
1. How did the global recession affect the demand for PR in Germany in 2013?
Overall we noticed a growing demand for multi-market PR in 2013. Many clients are looking for a mix of central management with local execution by teams with local market knowledge. Read more