Market Landscape:

What are the major corporations across sectors that have decision-making units based in the region?

Only a few years ago, most of the decision-making units for the EMEA region were located in Germany or Great Britain. In recent years, these trends have shifted and, with highly-qualified personnel and lower operational costs, more and more world-recognized corporations are choosing Poland as the location for their highly-ranked subsidiaries.

Biggest decision-making units in Poland:

  • Samsung
  • Huawei
  • P&G
  • Raytheon

What are the “hottest sectors” for start-ups?

One of the biggest sectors for start-ups is the market for specialized IT and technology, like: fintech, bioengineering, cybersecurity, gaming and the automotive industry of the future. Many Polish Venture Capital Funds are also connected with banks or insurance agencies – with technologies like blockchain of particular interest. Another hot sector for Polish start-ups is healthcare. Start-ups are utilizing the most advanced technologies and achievements of others around the world to address what is becoming a crucial issue in an ageing society. Polish entrepreneurs are already changing the landscape of the educational market, with Brainly as an example of a company enjoying world-wide success.

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LukaszThis week we spoke to Lukasz Wilczyński and his colleagues, who shared their impressions of the recent changes in PR and the media perspective from Poland:

How did the global recession affect the demand for PR in Poland 2013?

The crisis didn’t register strongly in the Polish market in 2013. It looks like the worst is over, the market is stabilizing, and it slowly starts growing. The economy is getting back to the good old condition from the past. We are now buying fast-moving consumer goods, investing in properties, cars and new technologies. Read more

Today our series is featuring Łukasz Wilczyński of Planet PR, GlobalCom PR Network’s partner agency in Poland, who provided us with some insights regarding their local PR practices and regional trends.*


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The GCPR-Blog team talked to Łukasz Wilczyński, PR Director of Planet PR, this week. Planet PR is a partner in the international GlobalCom PR Network in Poland.*

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Lukasz Wilczynski, PR Director of PLANET PR agency and Poland’s partner of the international GlobalCom PR Network, wrote a comment that has been published in the current issue of the German PR Report magazine. So, here we would like to share the English version of the article with you: Read more