Posts

GlobalCom PR Network
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SEO: Mind your reader

This blog post is published by Markus Engel, Communication Consultants  Have you heard of SEO? Of course, you have. Search engine optimization has been around for a while. Optimizing your website, to increase its online visibility in a web…
Content Marketing Strategy
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Public Relations is ahead of its (content marketing) time

Content marketing remains firmly planted near the top of most brands’ priorities these days. Organizations are weighing their options and trying to figure out what their next step should be. Do they grow their own internal content capabilities…
SEO
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3 Simple Tips for Effective SEO

The March team recently sat down for a search engine optimization (SEO) training boot camp with startup marketer and SEO consultant drew Wallace (the lowercase “d” is intentional and drew’s personal preference) to discuss how to better…
SEO
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Don’t Call It a Comeback: Google Just Made Press Releases More Valuable

Recently, Reuters discovered that Google quietly changed its algorithm to increase the prevalence of press releases in Google News search results, which presents a tremendous opportunity for organizations to more widely raise awareness for their…
SEO Hunger Games
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How Social Media Can Help You Survive the SEO Hunger Games

Google has essentially become the Gamemaker of “The Hunger Games” and every piece of content is a Tribute trying to survive the search environment. With a sweeping change to the search engine’s algorithm, Google can instantly transform…
SEO
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4 Ways to Go Beyond the Press Release in a Post Google Panda World

It isn’t “new” news anymore that Google’s Panda 4.0 caused the SEO visibility of press releases to drop considerably, but companies are still working to adjust PR strategies. The silver lining is that the increasing emphasis on original…
Google Search - SEO
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How Is Semantic Search Restructuring the Content Marketing Landscape?

Ray Kurzweil, Google’s ex director of engineering, told the Wall Street Journal earlier this month that the future of online search is a new, unexplored frontier. Google will eventually refine its algorithms so that the search giant can “actually…
SEO
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5 Fast and Easy SEO Strategies for Your Blog

Search engine optimization (SEO) isn’t rocket science. In fact, now that Google has encrypted the referring keywords that companies used to track, SEO strategies have become as much about art as about science. Strategic placement of keywords…
Web developers in front of their machines, coding
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Failure to Launch: 6 Tips for a Better Website Development Experience

In what may be the single biggest debut belly flop in internet history, the healthcare.gov website continues to struggle with intermittent outages, an inability to handle peak usage and critical breakdowns at key points. Put aside the politics…
Public Relations, PR
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Five flavours of geek the PR industry can’t do without

Richard Fogg, Managing Director of CCgroup “PR Geek Factory Outrage” screamed the TV headlines. Images of a Matrix-style cloning facility flashed on the screen, where dozens of half-formed men and women PR geeks were being synthetically…
SEO
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Google’s Updated SEO Guidelines [2013]: A Threat to PR? Not So Much

Recently, one of my colleagues circulated an article that caught my attention: Did Google Just Kill PR Agencies? In this article, veteran tech reporter Tom Foremski discusses Google’s updated Webmaster rules, particularly with regard to link…
Google Search - SEO
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Search Wars: How to Play Nice in Google’s Sandbox

Forget everything you thought you knew about search engine optimization (SEO). Google recently implemented significant changes that will put an end to optimized anchor text in articles and press releases distributed on other sites. This announcement…