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Social Media Channels
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How Vietnamese and American PR practitioners perceive the use of social media in crisis communication

In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social media into crisis management strategies in many countries, Vietnamese…
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5 Things You Need to Know When Using KOLs in Vietnam

The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy to promote a brand or make something go viral. Since KOLs can bring…
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Why Don’t Companies in Vietnam Use Social Media in a Crisis?

This is the third part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications. We previously wrote about why companies who operate in Vietnam should use social media more for crisis communication. Now…
An Angry Mob Of Wooden Figures Of People With A Poster
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5 Reasons Why Companies in Vietnam Should Use Social Media in a Crisis

This is the second part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications.Practicing public relations in times of stability is challenging enough, but what about when something goes wrong?…
GlobalCom PR Network Blogbigstock
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How to handle a PR crisis scenario (according to PR experts)

As part of her doctoral dissertation research, Clāra Ly-Le, director of EloQ Communications, interviewed several public relations experts in Vietnam on the subject of crisis communication. Clāra’s work focuses on social media, but the insights…
Business
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GlobalCom’s market barometer: Vietnam

Today the VERO Public Relations team reports on the latest market trends in Vietnam.*1. Which industries/markets are booming at the moment in Vietnam?Logistics businesses in Vietnam achieved positive results in 2010 and planned…
Business
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Thinking outside the (Vietnamese PR) box – Global PR Perspective

Our global PR interview series is featuring Vietnam this week: The communication specialists of VERO Public Relations are giving us an insight into the general development of PR and current media and communication trends. Recent PR examples…