01 April 2015 – LogicNow, the world’s leading integrated IT Service Management platform provider, has appointed the GlobalCom PR Network to handle its international corporate and B2B public relations campaigns. GlobalCom was appointed after a competitive pitch process led by London-based B2B technology PR agency, CCgroup.
PR takes centre-stage: Top 3 trends in 2014
As we are approaching the end of the year we have asked our PR teams around the world to share their top 3 PR trends and changes in the media market with us.
Richard Fogg, MD of CCgroup, one of GlobalCom PR Network’s UK offices, provides the first post in the series:
The key PR trend of 2014 has been about delivering on the rhetoric of the last few years. Conference after conference. Thought leader after thought leader. Blog after blog. The PR buzz terms have been coming thick and fast: Content marketing. Data-driven insights. Paid media. Outcome measurement. Search integration. Agency re-structuring.
Of course there are new terms entering the PR lexicon. But, critically, the industry is starting to deliver. Especially in the B2B technology PR space. Especially amongst nimble independent agencies. Especially in London. Read more
PR Events in Turkey
In our weekly series about events in Public Relations this week we visit Turkey where our colleague Jack Jacob provides us with some insights on the current trends and developments regarding PR events.
Utilize Social Media channels for event promotion
Many firms these days are questioning the benefits of using social media in B2B events. At Promedia we believe all events whether B2B or B2C should have some presence on sites such as Twitter, LinkedIn and even Facebook to some extent. For example Twitter offers B2B event marketers a diverse network and is used heavily by industry professionals and B2B journalists. Read more
Malaysia: AN EVENTFUL LIFE
Business to customer events such as interactive, hands-on sessions – think cooking and beauty workshops – restaurant or product review sessions and larger-than-life‘ events such as fashion shows and glamourous ‚red carpet‘ cocktails are the norm rather than the exception for most of our clients from the lifestyle sector: hospitality, food & beverage, fashion and beauty to name but a few.
In Malaysia, most media invitations for PR events are issued about three weeks to a fortnight prior to the scheduled date. Really large scale or more prominent events that warrant ample pre-publicity ahead of the actual event would naturally be flagged earlier to the media. Read more
OtterBox expands international PR with GlobalCom PR Network
The international PR organisation will support OtterBox in the BeNeLux, France, Germany, Italy, Poland, Russia, Scandinavia and the UK
Munich, 27 January 2013 – OtterBox®, the No. 1-selling smartphone case in North America is rapidly expanding brand awareness and sales across its range of premium smartphone cases in Europe and Russia. GlobalCom PR Network (GCPR), one of the largest global PR networks with 70 partners reaching more than 60 countries world-wide, will support OtterBox PR activities across BeNeLux, France, Germany, Italy, Poland, Russia, Scandinavia and the UK. Read more
Ukraine 2013: A 45 million people market with low competition
This week we take a look at a market which is still a bit of a mystery to most European and non-Europeans alike. Jukka Laikari, who supports PR clients in the Ukrainian PR market since 2008, describes his impressions of 2013 in the Ukraine:
1. How did the global recession affect the demand for PR in the Ukraine in 2013?
Ukraine is a 45 million people emerging market. It is often said that it is the one big market in Europe with the least competition between brands and product offerings. Therefore it is still possible for new companies in this region or smaller players to win a reasonable market share and use PR as a very effective tool.
After five years the Munich GCPR team has to say goodbye to Sohei, Yuki and Chiharu (2).
They will stay in the GlobalCom PR Network family of course, returning to Kyodo Public Relations in Japan where Sohei will support the international business development.
Have a save trip home – we’ll miss you!
Your Munich team
It’s IFA time again
Today IFA Berlin, the largest European consumer electronics show opens its gates again. Visitors and media can see and try some of the latest exciting new products at IFA:
Midland for example launches the sales of the latest action cams of the XTC product series at IFA 2013. In addition to the advanced technology and many new features the latest action cam generation convinces with its ease of use. Midland presents the new model XTC-400 FULL HD and XTC-280 at the IFA hall 1.2 – booth 118.
What’s the best way to sell to telecoms operators?
Vendors are facing some of the toughest trading conditions ever. It has never been so difficult to ‘sell’ to operators. It’s not just uncontrollable macro-economic factors that are frustrating vendor sales and marketing efforts. The manner in which operators buy has changed. However, many vendors are not changing how they market and sell in response to new operator buying habits. ConneCt from CCgroup Read more
The Lucky 13 – Billion Dollar Internet Start-ups
Each month there are literally tens of thousands of companies started around the world. A recent infographic by Staff, shows the 13 start-up stars in the public spotlight.
Facebook’s market value is currently higher than the combined value of the others, even without including its recent acquisition, Instagram. The value and seize of the rated companies however differ Groupon e.g. has the most employees whereas one of my favorites, Instagram, a company with a mere 19 employees managed to rocket to its high-profile acquisition of an estimated US$1-billion by Facebook in 2012 within the span of just two years. Read more