In our current series we are talking to PR experts around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Fatma Ahmed, Managing Director of GlobalCom PR Network’s Egyptian partner agency MEAComS.*
1. What status do social and digital media have in your daily PR work?
MEAComS started its Facebook page on July 1, 2010 to interact with our fans and update current and prospective clients on the agency’s activities. MEAComS aims to lead by example, continue to learn and apply the latest global tools and trends. Staff members try their best to update the page and interact with users daily on a variety of diverse topics.
We also promote our clients businesses and use social media to check out their competitors, while analyzing online and offline activities as a fully integrated communications specialist.
2. Do you use social networking in your PR and communications work?
Our Facebook page serves as a way to reach out to clients and potential business partners, but it also gives our agency a way to connect with users visually. We make sure to take photos of our events as well as the people we work with and meet along the way, giving users, who view our page, a glimpse of our activities and who we are as people. Adding a human element to any campaign or message gives something for consumers to relate to and understand on an emotional level. That is what we want to achieve.
Also, by being a part of Twitter and Facebook, we are immersed in the pulse of Egypt and can find out what are the key trends and issues affecting the masses. We can also directly participate in those discussions and receive immediate feedback on our work.
We also post news in our blog on the website and issue a quarterly newsletter with a detailed summery of our activities.
3. What would you see as most recent innovation in the field of PR?
The use of social media is important for leading newspapers and magazines, all of which have Facebook, Twitter and other social media site. Nearly every TV channel has an online presence as well. We can see programs online, which makes it easy for us to follow shows and updates.
*The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.
GlobalCom is an award-winning worldwide alliance of Public Relations specialists and agencies that offers international PR services to organisations looking to launch their products and services simultaneously in multiple countries.