1. What status do social and digital media have in your daily PR work?
Managing social communities has become an important part of our work and an integral part of our clients’ communication strategies. The consumer industry has recognized the importance of being present in online conversations, so we work for breweries, wineries, mobile industries and banks. We are happy that also the logistic company Port of Koper has seen community building as an important part of their relations to the local public. They have even gained an award for this model of local communication. With the internet being so omnipresent, there is no limitation for which public social media is more relevant than for others.
2. Do you use social networking in your PR and communications work?
Yes. We use social media everyday and we believe that this is only the start. Engaging with the community will become a crucial part of reputation building because the behavior and expectations of the public is changing with new technologies. Facebook is excellent for building brand loyalty, twitter is perfect for customer service and communicating with media, opinion leaders and decision-makers. We have opened all twitter accounts to follow messages about our clients and to take part in conversations about relevant topics. We have also helped some clients to open their personal accounts to distinguish themselves.
3. What would you see as most recent innovation in the field of PR?
Definitely digital and mobile communication that is still going to grow. We have recently co-hosted the first digital communication conference: DIGGIT 2012, where neither advertising nor PR is winning the market but the knowledge how to spread good content through relevant media channels. In our agency, we cooperate with different professionals – from IT, design or mobile industries – to grasp the full meaning and opportunities of digital communication.
*The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.