Today our series is featuring Stephen P. D’Alessandro, Managing Director at CREDAL Business Consulting, GlobalCom PR Network’s partner agency in Malta who provided us with some insights regarding their local PR practices and regional trends.
1. What status do social and digital media have in your daily PR work?
2. Do you use social networking in your PR and communications work?
Yes, we do use social media in our PR and communications work. They are being used primarily for three reasons. The main use is to reinforce the brand. By getting suitable members of staff to comment and participate in these arenas we are able to assist clients in fine-tuning their advertising and PR messages to very specific customer groups. The second use is to promote events and activities to very specific groups. Again, on the basis of the development of more focused interest groups, these tools enable us to assist clients in promoting specific events, such as open-days, public seminars, fora, etc. Thirdly we use it as a tool to promote recruitment initiatives within very specific groups, enabling us to assist clients in promoting specific job positions to very specific audiences.
3. What would you see as most recent innovation in the field of PR?
GlobalCom is an award-winning worldwide alliance of Public Relations specialists and agencies that offers international PR services to organisations looking to launch their products and services simultaneously in multiple countries.