This is the third part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications. We previously wrote about why companies who operate in Vietnam should use social media more for crisis communication. Now we’ll explore some reasons why companies here often choose not to, and why most of those are mistaken.

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This is the second part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications.

Practicing public relations in times of stability is challenging enough, but what about when something goes wrong? That’s when crisis communication comes into play. Crisis communication as a subset of public relations is a fairly young practice in Vietnam. Just as companies and PR firms were beginning to learn out how to handle themselves in a crisis – using press conferences and official media statements – the rise of social media has left them scrambling, with some attempting to embrace social media while others stick to what they know. But making social media a central part of crisis response may be even more crucial here than many other places. Here are a few reasons why.


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As part of her doctoral dissertation research, Clāra Ly-Le, director of Ho Chi Minh City-based EloQ Communications, interviewed several public relations experts in Vietnam on the subject of crisis communication. Clāra’s work focuses on social media, but the insights expressed by the experts she found are often applicable regardless of the medium. What follows are some of the most worthwhile pieces of advice she gathered.


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This post was first published by Patricia de Groot on March Communications’ blog PR Nonsense.

Crisis CommunicationsWhen a corporate crisis strikes, crisis communications is crucial for the survival of any company. In these turbulent times, the CEO must step up and take charge as the primary spokesperson. Unfortunately, countless examples of public relations disasters indicate that the CEO might not always be prepared to be the crisis communicator.

Because even the smallest mistake in a crisis response can leave a lasting mark on a company, it’s helpful to have a few tips handy when preparing for the worst. Here are our tips for how CEOs can become crisis communications pros. Read more

This post was first published by Jenna Burpee on March Communications’ blog PR Nonsense.

MBTA North Station

We all understand that precipitation is part of being from New England, but commuting – especially these last few winter months – has certainly been a nightmare. More than 100 inches of snow crippled the MBTA, and I’m willing to bet many of you who rely on public transportation barely saw your office for much of February.

Though the lack of available transportation affected many, the MBTA’s main issue is even larger than how many (rather, how few) trains and buses were running. As the MBTA taught us, there are certain practices that should be followed when a crisis strikes. Here are three key PR and crisis communications lessons that can be learned from the winter of 2015 MBTA fiasco: Read more

This post was first published by Cheryl Gale on March Communications’ blog PR Nonsense.

A PR crisis can happen fast. An unexpected event ripples throughout the company and executives go into crisis mode, seeking shelter in the board room. Employees whisper in the hallways. And, once that crisis spreads to the outside world, public companies often watch in horror as the stock price plummets.

But there are things you can do in a PR crisis. That was the topic of the latest Pub Club event, which took place last night at Hotel 140 in Boston.

During “Reputation Management in the 24/7 Media Environment: Best Practices in Crisis Communications,” four experts spoke about how companies can handle a PR crisis. Read more

This post was first published by Mike Griffin on March Communications’ blog PR Nonsense.

Without transparency, building trust with prospects and the media is an uphill battle.Let’s face it. PR pros don’t always get the best rep. In fact, one of the most memorable experiences from my college years was when I told one gentleman, who will remain anonymous, that I wanted to work in public relations after graduating. He looked me right in the eye and replied, “Oh, so you want to be a BS artist?” The conversation kind of went downhill from there.

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This post was first published by Megan Grobert on March Communications’ blog PR Nonsense.

On a daily basis, we PR professionals scan the news to gauge public perception of our clients. Being a media-focused culture, public perception is incredibly important to building a strong brand. This does not mean that negative press will always destroy a company, but how that negative press is handled can greatly impact the public’s perception of the brand, especially when members of the public are being affected. Take, for example, the recent dispute between CBS and Time-Warner Cable.

The argument, which feels a bit like a schoolyard scuffle, has left some urging for third party intervention, as Time-Warner customers find other means of watching their favorite CBS shows.

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This post was first published by Mike Griffin on March Communications’ blog PR Nonsense.

CrossroadIt’s been a bit of a hard week for New York Mayoral candidate Anthony Weiner. Even if you’re the type to just casually flip through the news channels at night, you probably recall how the former Congressman forever tainted his political career by inappropriately texting and tweeting with multiple women (none of whom happened to be his wife).

Having reentered the political arena in the New York City Mayoral race, Weiner has a repaired moral compass and the conviction that he is the right person to “fight for” the city. Read more

By Annetta Hanna, Vice President Content, Jennifer Connelly Public Relations

If you are a business owner or company executive, you probably should be worrying about the Online Disinhibition Effect. According to research conducted by Rider University psychologist John Suler, it’s the Online Disinhibition Effect that inspires people to act badly – very badly – on websites, blogs, chat rooms, forums or social media platforms like Twitter and Facebook. Thanks to the anonymity of online communications, normally mild-mannered people are capable of writing things that they’d never dream of saying in real life. Some even become internet trolls, posting malicious or inflammatory messages. And if the rancor focuses on a company’s products, services, employees or events, it can end up causing serious damage to the business.

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