English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

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Tourism in Venice - sunset reflected in the channel water

How Business Travel Can Benefit Your Company

As the economy begins to improve, companies still find themselves cutting costs by eliminating business trips. It makes sense—remove trips and you save money—yet is it smart? At March Communications, we frequently travel and believe that…
Office workers working at their desktops and looking at their computer screens, coding. Software jobs.

Up with the Digital Down Time

Over the last few days I have noticed a trend. It’s not anti-technology and it’s not anti-business but it feels as if people are slowly turning onto the fact that our obsessive pursuit of connectivity and technology devices may have a down…
Social Media Channels

There Are Three Types of Twitterers: The Conduit, The Thinker and The Writer

Recently, Beth Brenner took the fictional social network “Woof” as warning to those whose social media habits had spiraled out-of-control. Social media discipline is something that nearly everyone in communications struggles with, precisely…
People doing research for case studies

Research shows that PR wins and Advertising loses when it comes to convincing the audiences

In the theories concerning the effects of the media on human behaviour, the impact of advertising and PR is still a controversial topic. A current study by the University of Applied Sciences Mainz now repeated the analysis of this topic. The…
Dos & Don’ts Of Social Media Marketing

The Social Media Revolution Continues

I’m amazed that people are still questioning whether social media is a fad or not. Social networks and online interactions have exploded over the past few years and are continuing to grow, without any hint of a plateau. Erik Qualman, author…
SEO

Looking to Boost your Clients’ SEO?

Jani Virtanen of Marketwire came and visited the March office for a ‘Training Tea’ session—he gave us insight on how we can increase our client’s online visibility and SEO and elaborated on the in’s and out’s of Marketwire. What…
Email on laptop screen with Gmail logo

E-mail does not work anymore

You remember: with e-mail everything should become better. With the new communication channel, it had become possible to appeal to people in person with relatively little effort and within a short time. The addressees were no longer - as the…
Rainforest - sun shining through the trees

Green Search – Search Engine Ecosia saves the Rain Forest

Following the „Green Computing“ trend topics, „Green Internet” have become a new area of interest. Christian Kroll was one of the early visionaries of this concept and developed the search engine „Forestle“ in August 2008. Forestle…
Social Media Channels

Net Neutrality: Not So Neutral Anymore

The future fate of the Internet took a giant step forward today when the federal appeals court ruled in favor of Comcast Corporation that the Federal Communications Commission (FCC) does not have the authority “to require broadband providers…
Social Media Channels

People of social media, don’t tell the world when you leave your house

At lunch time, I like to catch up on news reports from Boston and Amsterdam. I was curious about the development of the war against cyber criminals and found something that caught my attention. I came across an article that warned us social…
Social Media Channels

The mountain and Mohamed or today: the event and the journalist at his desk

More and more editors complain about wanting to attend trade fairs or events but not being able to leave their desks due to understaffed offices and limited travel budgets. This trend we experience in Germany is confirmed also by our colleagues…
Social Media Channels

Confused? Well, don’t be! There isn’t a one-stop solution for any brand, service or product.

With Escapade PR, GlobalCom gains new driver for consumer business With the plethora of communications channels now available to reach consumers, it can be confusing to know where and how to apportion your public relations budget. Do you…