Find below a series of interviews with GlobalCom members regarding international PR, news about localisation challenges and other useful information on reaching global audiences through public relations.

Posts

Frog holding the globe

Cleaner than a frog’s armpit – the joys of translation

Working in international PR, translations belong to our daily tasks. To make sure the content and correct meaning of articles, press releases or comments is transferred into another language we differentiate between translation and localization…
World Map in icons

“Tops and Flops in global PR” – Wrap-up

In our interview series "Tops and Flops in global PR" we asked several PR consultants of our 70 partner agencies of the GlobalCom PR Network which PR topics and methods are especially successful in their respective markets and from which measures…
Czech Republic

Czech Republic: Tops and flops in global PR

Today our series features Jan Hrabovský from Heretic PR, GlobalCom PR Network partner in the Czech Republic, who gives us some insights into “Tops and Flops” in the Czech market.   PR topics: tops and flops – what works best…
Spreckley Partners Ltd: GlobalCom’s Partner in the United Kingdom

Tops and flops in global PR in the British healthcare market

Today our series features Pat Pearson from Firstlight PR, GlobalCom PR Network partner in the UK, who gives us some insights into “Tops and Flops” in the British healthcare market. PR topics: tops and flops – what works best in your market? The…
Germany

Tops and Flops in global PR for Germany

Today our series features Daniel Pohl from 360Concept, a GlobalCom PR Network partner in Germany, who gives us some insights into “Tops and Flops” in the German market. PR topics: tops and flops – what works best in your market? Our…
Turkey

Tops and Flops in global PR for the Turkish market

Today our series features Jack Jacob of ProMedia GlobalCom PR Network partner in Turkey, who gives us some insights into “Tops and Flops” in the Turkish market. PR topics: tops and flops – what works best in your market? The common mistake…
Spreckley Partners Ltd: GlobalCom’s Partner in the United Kingdom

Tops and Flops in the British market (with Duncan McKean)

Today our series features Duncan McKean, Account Director Telecoms at CCGroup, GlobalCom PR Network partner in the UK, who gives us some insights into “Tops and Flops” in the British market. PR topics: tops and flops – what works best…
Argentina - Buenos Aires

Lost in translation, Part 1 – Marketing and Communications in Europe: 10 Dos and Don’ts

Europe and China are home to some of the world’s oldest traditions. Each continent has a vibrant and expansive history and a myriad of different cultures, beliefs and demographics. The two continents have been trading for centuries, but as…
March Communications: GlobalCom’s Partner in the USA

USA: Tops and Flops in global PR

Today our series features Greg Carney, Energy Practice Director of Merritt Group, GlobalCom PR Network’s partner PR agency in the USA - who gives us some insights into “Tops and Flops” in the US market. PR Topics - Tops and Flops Product…
Argentina - Buenos Aires

Thailand: Tops and Flops in international PR

Today our series features Paphada Tuanghirunvimon of Vero PR -  GlobalCom PR Network’s partner agency in Thailand - who gives us some insights into “Tops and Flops” in the Thai market. PR topics: tops and flops – what works best…
Argentina - Buenos Aires

Global PR Perspectives – Does Confucianism still work in Korean PR? (part 2)

Last week PR expert John Kim talked about the latest trends and changes in PR in Korea. In the second part of the interview you’ll find out how Confucius influences Korean PR and media. * The series is based on phone or face-to-face interviews and written…
Argentina - Buenos Aires

Sociable Argentina – Bloggers and social media are important to PR

Known to be very sociable and outgoing most Southern American regions welcomed Social Media with open arms. In Argentina the relationship-building and maintenance to bloggers and the monitoring of blogs and other social media meanwhile account…