Find below a series of interviews with GlobalCom members regarding international PR, news about localisation challenges and other useful information on reaching global audiences through public relations.

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FrogWorking in international PR, translations belong to our daily tasks. To make sure the content and correct meaning of articles, press releases or comments is transferred into another language we differentiate between translation and localization – meaning we expect our consultants to understand each paragraph and message and express it in their local language.

This also means restructuring texts due to the preferences of the local media and audience as well as adapting the wording accordingly.

If the client already has documents in the respective language we also make sure the corporate wording is consistent. If a client expands into a new market we support the creation of corporate wording in the new language. Read more

Marta Dourado_BrazilTime for our our interview series about international PR to take a look to the west of the Atlantic Ocean and visit South America. Marta Dourado of our São Paulo based team at Fundamento PR shares her impressions of the year 2013 in Brazil:

1.     How did the global recession affect the demand for PR in Brazil in 2013?

The Brazilian PR market has been growing in the past years and we expect this trend to continue in the next years. Despite the country’s poor economic performance in 2013 – GDP is expected to grow only by 1 percent this year – we have been watching an increase in companies’ investments in PR projects in Brazil. Many reasons have been attracting eyes, and capital, to the country Read more

In our series “Tops and Flops in global PR” we asked several of our 70 partner agencies of the GlobalCom PR Network which PR topics and methods are especially successful in their respective markets and from which measures they prefer to desist. Furthermore, the PR professionals from all over the world told us about the significance of market expertise in their work and if internationality is important for their clients.

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Today our series features Jan Hrabovský from Heretic PR, GlobalCom PR Network partner in the Czech Republic, who gives us some insights into “Tops and Flops” in the Czech market.

 

 

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Today our series features Pat Pearson from Firstlight PR, GlobalCom PR Network partner in the UK, who gives us some insights into “Tops and Flops” in the British healthcare market.

 

 

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Today our series features Daniel Pohl from 360Concept, a GlobalCom PR Network partner in Germany, who gives us some insights into “Tops and Flops” in the German market.

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Today our series features Jack Jacob of Pro Media (http://www.promedia.com.tr/en/index.php), GlobalCom PR Network partner in Turkey, who gives us some insights into “Tops and Flops” in the Turkish market.

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Today our series features Duncan McKean, Account Director Telecoms at CCGroup, GlobalCom PR Network partner in the UK, who gives us some insights into “Tops and Flops” in the British market.

 

 

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Today our series features Sophie Bernard, CEO of Point Virgule, GlobalCom PR Network partner in France, who gives us some insights into “Tops and Flops” in the French market.

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Europe and China are home to some of the world’s oldest traditions. Each continent has a vibrant and expansive history and a myriad of different cultures, beliefs and demographics. The two continents have been trading for centuries, but as the way we communicate rapidly changes, how do companies and investors ensure their messages are not lost in translation?

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