Today our series features Mervin Chin of Kyodo PR, GlobalCom PR Network partner in Japan, who gives us some insights into “Tops and Flops” in the Japanese market.

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Today, for our series on the influence of digital and social media, we spoke to Ryota Takaki, from our partner agency Kyodo PR from Japan.

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Which industry is booming in Japan at the moment and which companies are currently investing into PR? For our new series on market trends around the world this week the GCPR-Blog team talked to Mervin Chin, Account Coordinator of Kyodo Public Relations, Globalcom’s partner agency in Japan. *

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As relief efforts are underway in Japan, social media is stepping up its role to provide ways for the international community to provide support. In this time of crisis, social media has truly proven its influence in connecting the world, creating important dialogue, and generating quick ways to donate. Read more

Last week PR expert Tadahisa Kimura reported on the still dominant role of traditional media in Japan, home of “the big 5”, the five national dailies with the highest circulation worldwide. Today Tadahisa Kimura talk about local PR specifics such as the unique Japanese „press club system“, something that international companies launching multi-market services and running international PR campaigns should pay attention to. Read more

This week our series on international PR will visit Japan. Tadahisa Kimura, General Manager at GlobalCom’s partner agency Kyodo Public Relations in Tokyo, informs about current trends in media and PR in Japan. Online and social media are becoming increasingly popular here, but traditional media like newspapers and TV still have the highest priority. Read more