Ranging from important corporate and governmental announcements, to news and user information sharing, social media has been a huge part of our lives for more than a decade. Like it or hate it, social media platforms are simultaneously a time sink, a large entertainment network, a news and opinion dissemination tool and a lot more. Find below some of our thoughts and facts about it.

Posts

Dos & Don’ts Of Social Media Marketing
,

Dos & Don’ts Of Social Media Marketing [2023]

Social media marketing has become an essential part of any company's advertising campaign. With the wealth of benefits it can have, a business could miss out on a significant amount of sales without it. The dos and don'ts of social media marketing,…
Pros and Cons of Facebook Adshttps://www.bigstockphoto.com/de/image-405636794/stock-foto-russia%2C-st-petersburg%2C-8-december-2020-facebook-largest-social-networking-site-in-the-world-on-the-s
,

Pros and Cons of Facebook Ads

As the saying goes, "If you’re not online, then you don’t exist”. This can be said about businesses that don't leverage the many advantages of social media in marketing. Facebook is one of the most popular online networks. Because of its…
China’s largest social media platformhttps://www.bigstockphoto.com/de/image-312690478/stock-foto-tula%2C-russia-17-06-2019-wechat-on-the-phone-display
,

China’s largest social media platform

WeChat is the center of China’s social media landscape, powering vast amounts of communications, content and commerce. The app boasts over 1.2 billion active monthly users and is often described as an "app for everything". Foreign brands interested…
Social Media Checklist
,

Social Media Checklist Image Sizes 2021

90 percent of information transmitted to the human brain is visual. In addition, the brain processes images 60,000 times faster than text. Therefore, it is not surprising how important strong visuals are for PR, marketing, websites, and Social…
Micro-Influencer in 2021https://www.bigstockphoto.com/de/image-295234597/stock-foto-business-concept%2C-word-micro-influence-on-sticky-paper-over-beautiful-reverberation-gradient-backgro
,

Relevance of Micro-Influencer in 2021

The Dilemma According to new research, despite their success and widespread usage in today's marketing landscape, few social media users purchase goods promoted online by influencers (other sources disagree with this conclusion), and most actively…
Influencer Marketing Relies on Authenticity
,

Influencer Marketing Relies on Authenticity

It is no secret that social media influencers have become important figures in our communities. With sometimes millions of eyes on their daily posts, influencers have the power to push trends, create change, and strengthen brands. Utilising…
5 Major Marketing Trends to Prepare for
,

5 Major Marketing Trends to Prepare for in 2021

The COVID-19 pandemic has dramatically changed the way businesses operate, and those who weren’t quick to adapt and embrace creative marketing solutions with innovative operational pivots were quickly sidelined by their competition. Months…
How to promote a brand on TikTok?
,

How to promote a brand on TikTok?

A few years ago we could not have imagined that TikTok is not just a song by the famous artist Kesha but also the main and discussed application for generating content in the world! Today it has more than 1.5 billion downloads and 700 million…
Social Media Management in the Age of Coronavirus
,

Social Media Management in the Age of Coronavirus

Can you guess what the most blocked keyword in the world currently is? Unsurprisingly, it’s coronavirus. COVID-19 is upending life as we know it, making the new normal anything but. Everyone, brands included, is adapting to a world that’s…
How Social Distancing is Changing Social Media
,

How Social Distancing is Changing Social Media

Over recent months, we have seen dramatic changes in people’s lives and routines around the world. With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms…
8 Tips for Your LinkedIn Profile
,

8 Tips for Your LinkedIn Profile

The career network is currently very popular – and not just in North America but also internationally. That's why it is even more important to have a well-maintained profile that arouses interest. We give tips that anyone can realize. LinkedIn…
,

Why Don’t Companies in Vietnam Use Social Media in a Crisis?

This is the third part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications. We previously wrote about why companies who operate in Vietnam should use social media more for crisis communication. Now…