Can you guess what the most blocked keyword in the world currently is? Unsurprisingly, it’s coronavirus. COVID-19 is upending life as we know it, making the new normal anything but. Everyone, brands included, is adapting to a world that’s less familiar and comfortable. Already challenging, brand management is now like dancing on a tightrope.
As unlikely as it seems, there’s a unique opportunity underlying the awfulness of today’s pandemic. Now is the time to pause, reevaluate strategies and plans, and react nimbly to the transformed communications landscape.
With social distancing in place around much of the globe, social media’s use is skyrocketing, with 66 percent of users projecting increased time spent on social platforms. With breakneck coronavirus-induced shifts in everyone’s day-to-day reality, forging meaningful connections that have a lasting impact means reimagining strategies and tactics for the time being, if not the long-term. Though that sounds challenging, it is doable. But, how and where do you get started? These recommendations will help you to realign for the current environment.