Over recent months, we have seen dramatic changes in people’s lives and routines around the world. With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms unlike ever before, in an effort to keep us connected and entertained. Innovation in content creation coupled with creative features being rolled out on platforms themselves is contributing to this shift in the way in which social media is being used. Here are a couple of things we’ve noticed:
Ranging from important corporate and governmental announcements, to news and user information sharing, social media has been a huge part of our lives for more than a decade. Like it or hate it, social media platforms are simultaneously a time sink, a large entertainment network, a news and opinion dissemination tool and a lot more. Find below some of our thoughts and facts about it.
The career network is currently very popular – and not just in North America but also internationally. That´s why it is even more important to have a well-maintained profile that arouses interest. We give tips that anyone can realize.
LinkedIn puts a face on companies. We get to know the people behind positions such as managing director, developer or product manager, we can follow their careers and network with them. From their CVs, posts, comments, photos or videos, we also learn about some personal details of our LinkedIn contacts. So, LinkedIn is not just a career network, but a social career portal. With over 600 million members in more than 200 countries, it is the unbeaten number one business platform worldwide. As an international network, LinkedIn’s main advantage is that we can connect with colleagues, customers and business partners around the globe at any time of day or night, across all time zones. In a working world that is becoming increasingly global, this is a great added value.
This is the third part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications. We previously wrote about why companies who operate in Vietnam should use social media more for crisis communication. Now we’ll explore some reasons why companies here often choose not to, and why most of those are mistaken.
1. They want to distance themselves from the crisis
Oftentimes, companies believe that by staying out of the fray they can ignore the controversy and it will die down on its own. But in fact, information avoidance is the least effective method of crisis management. That’s especially true in this age of social media posts, which don’t just vanish into the ether but catch on and spread, gaining more interested followers (and bandwagon jumpers) along the way. Not only does attempting to ignore a crisis make it look like a company doesn’t care about its stakeholders, but social media users who don’t receive a response (or receive an insufficient response) are more likely to stage campaigns and boycotts against the company. Sincere, open communication is exactly what stakeholders want, and it’s what will allow them to forgive a company and move on. Read more
Practicing public relations in times of stability is challenging enough, but what about when something goes wrong? That’s when crisis communication comes into play. Crisis communication as a subset of public relations is a fairly young practice in Vietnam. Just as companies and PR firms were beginning to learn out how to handle themselves in a crisis – using press conferences and official media statements – the rise of social media has left them scrambling, with some attempting to embrace social media while others stick to what they know. But making social media a central part of crisis response may be even more crucial here than many other places. Here are a few reasons why.
Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime ~ Chinese proverb
You know what they say – give a man a fish and you’ll feed him for a day; teach a man to fish, and he’ll be out on the lake every dang weekend with his fishing buddies. Oh, wait – we weren’t talking about my husband’s fishing habit? Just kidding (mostly).
All joking aside, I’m here to start teaching you how to fish.
Several weeks ago, my family and I attended my daughter’s cheerleading championships. Upon entering the arena, a torrent of candy-colored signage promoting the company’s social media accounts and in particular, a custom Snapchat filter created just for the day’s event, greeted us.
Knowing my own daughter would surgically attach her phone to her hand if she could, I guessed the filter would prove popular among the gazillion or so teen girls flitting around the arena, as well as all the parents, family, and friends in the stands. What I didn’t realize was just how wildly popular it would be – the snaps were piling up, hundreds of stories were being updated in real-time, and views were soaring higher than a cheerleader at the top of a basket toss.
As the old saying goes, “Nothing stays the same but change.” And for Twitter users, there are some rather interesting changes afoot. As the social media juggernaut continues to struggle with the question of what it wants to be when it grows up, Twitter has decided to make some long-overdue (in my opinion, anyway) refinements. Unfortunately, not all of these forthcoming changes are as momentous as you’d think…and they could even cause some downright gnarly issues (think the Law of Unintended Consequences). Read more
Do you have something to say? Did you just attend an amazing event like SXSW and want to share your key takeaways with your professional network? Or are you seeing trends in your industry that you want to talk about? The list of topics where you might want to share your two cents goes on and on. Now what are you going to do about it? Answer: sharing your experiences in a blog post.
But how, you might ask? Your company doesn’t have a blog already set up and you don’t have the time to invest in creating your own blog – plus, how would you even get people to read it?
LinkedIn Pulse is your solution. LinkedIn’s publishing platform allows you to post blogs that will then be shared with the LinkedIn community. Most professionals have already invested a lot of time and energy into their LinkedIn profile and have an established network of contacts. Therefore, posting your blog on LinkedIn Pulse is a great way to leverage the professional network you’ve already built versus starting from scratch – developing a separate blog site and trying to drive people to it. Your audience is already gathered for you on LinkedIn Pulse.
In the world of social media, it is crucial to stay on top of the latest trends and developments. In fact that is exactly what many social platforms help their users do, by providing news, information, and content in a shareable, condensed format.
Twitter specifically has come to be considered as a news source in its own right, even if the real-time news is not always completely accurate. Even so, as the social media site keeps its users up to date on the latest and greatest, Twitter is also known for constantly looking for ways to improve the platform’s functionality and user experience, by utilizing new analytic or algorithmic capabilities.
Unfortunately, Twitter users do not always see these efforts as such an improvement.
While it is fair to say that many Twitter users probably do not handle change well and have no reason to complain about a layout adjustment on a site that they use for free, it seems that recently Twitter has been making changes simply based on what they are capable of doing, rather than what is in the best interest of the platform’s functionality. Read more
As a self-proclaimed Instagram aficionado (shameless plug to follow me @haileymelamut), I spend more time than I care to admit thinking of aesthetically-pleasing ways to share my day-to-day on social media. Yes, I am that annoying friend who whips out their phone to
With the recent increase in ads on Instagram, the app is becoming a valuable outlet not just for individuals, but brands and marketers as well. All digital marketing channels have a slew of unwritten rules guiding acceptable practices, and Instagram is no exception. Users must follow a certain ‘Instagram etiquette’ if their posts are to be well-‘liked’ – both literally and figuratively. document every last morsel of food at dinner and occasionally stops in the middle of the street to snap a quick pic. But, annoying or not, I am far from alone in my proclivity for Instagram — the platform has 300 million active users, and is actually outpacing Facebook in growth and engagement.
But, with so many filters, editing tools and photo layouts to choose from, deciding what to post on Instagram can be difficult. And, with an average of 70 million photos shared each day, users must post carefully to avoid getting lost in the Instaverse. Luckily, there are a few tried-and-true strategies that can help marketers appeal to their target audiences and foster engagement on Instagram. Read more