Consumer PR agency, Escapade, has boosted its portfolio of food and drink clients after being appointed by Rejuvenation Water and Wild Thing paleo bars. The accounts will sit across the agency’s Food & Drink and Sport, Health & Wellbeing sectors, with both products targeting both food and active lifestyle enthusiast.
Kris Ingham, Founder of Rejuvenation Water, said: “Escapade presented the perfect mix of refined market knowledge across both the food and drink, and health and wellbeing sectors, coupled with smart, creative ideas to increase trade listing and entice our target audience to trial and buy. The account team have already become a close and trusted extension of our marketing department, and we are confident that their creative mix of PR and digital strategies proposed for the New Year will prove the perfect launch platform for Rejuvenation Water in the UK.”
The first of its kind in functional and flavoured water, Rejuvenation Water is vegan friendly source of unique amino acids that are vital to keep you at your peak, both physically and mentally. Escapade will be supporting the launch of the initial range, available in three flavours: Apple & Mint, Spanish Orange or Ginger & Lime. The agency’s campaign for Wild Thing paleo bars will focus purely on digital and social tactics, supporting the current range of 100% raw, gluten free and organic bars available in four blends: Coconut & Chia, Cocoa & Almond, Berries & Seeds and Nuts & Seeds.
Rhianon Williams, Associate Director at Escapade, said: “With such strong heritage in food and drink, particularly the booming segment of those designed for function and health, we are always excited to be given the opportunity to work with clients in this field. It’s one where we know we can not only add immense value, but also implement some smart integrated tactics that really ‘get’ this growing consumer demographic. We are delighted to be on board with these two emerging brands!”
Escapade is a consumer PR agency, with offices in Berkshire and London. The team specialise in connecting everyday brands with everyday people across four core sectors; Consumer Lifestyle, Food & Drink, Consumer Technology and Sport, Health & Wellbeing. For more information please visit www.escapadepr.com.