For our interview series, the GCPR Blog team talked to Adriana De Vizcaya of Lead Image, partner of GlobalCom PR Network in Mexico, about the latest market-trends in their region.*
1. Which industries/markets are booming at the moment in Mexico?
In Mexico, the markets currently having a boom are the automotive industry, financial markets, telecommunications industry, health industry, manufacture industry and tourism industry.
2. What makes Mexico currently so interesting for these industries?
Mexico is seen like a country which is considered as a safety place for investors. Today, our economy has low debt, well-managed fiscal accounts and an inflation rate that is under control, so at this moment, the foreign companies want to be in the Mexican market because we are a growth potential country. Public relations firms like ours can help companies to coordinate and consolidate their Latin America market entry with new business.
3. Why should companies from these industries start doing Public Relations in Mexico?
*The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.