Today Tom Rice answers the three questions about Media and PR impressions in 2013 that we asked our PR consultants around the world from the perspective of a US PR specialist specializing in B2B technology PR and general B2B markets:
1. How did the global recession affect the demand for PR in the USA in 2013?
Our agency, with its focus on B2B technology market, saw an uptick in business in 2013 so the recession was not really a factor. We continued to see strong interest from prospects in the technology market and from existing clients looking to do additional work. Sectors such as big data, analytics and IT security were the fastest growing. The sequestration crisis in the government did cause some of our government IT clients to pause on some projects. PR needs were strong across the board but the strongest need was more integration with our creative services division. Read more