This post was first published by Patricia de Groot on March Communications’ blog PR Nonsense.
When a corporate crisis strikes, crisis communications is crucial for the survival of any company. In these turbulent times, the CEO must step up and take charge as the primary spokesperson. Unfortunately, countless examples of public relations disasters indicate that the CEO might not always be prepared to be the crisis communicator.
Because even the smallest mistake in a crisis response can leave a lasting mark on a company, it’s helpful to have a few tips handy when preparing for the worst. Here are our tips for how CEOs can become crisis communications pros. Read more