Ranging from important corporate and governmental announcements, to news and user information sharing, social media has been a huge part of our lives for more than a decade. Like it or hate it, social media platforms are simultaneously a time sink, a large entertainment network, a news and opinion dissemination tool and a lot more. Find below some of our thoughts and facts about it.

Posts

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Using Twitter for customer service may be a good approach for companies

While we know Twitter can be a great platform for marketing and PR, allowing for the near-instantaneous, mass distribution of news, content and press, what about using Twitter for customer service? Many companies may shy away from such a public…
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I Can’t Get No (Social) Satisfaction

This post was first published by Nate Hubbell on March Communications' blog, PR Nonsense, and may be viewed here. Questionable Rolling Stones puns aside, apropos, social media does seem to have some satisfaction problems. According to the…
France - Eiffel Tower at Night

Continental drift in modern PR? – Insight South Africa

Today our series is featuring Janine Lloyd of Livewired, GlobalCom PR Network’s partner agency in South Africa, who provided us with some insights regarding their local PR practices and regional trends. 1. What status do social and…
Print news, press releases and magazines

Social Media Growing as a News Source; If Trustworthy

More and more journalists are turning to social media channels as a source of news, as well as to validate stories and uncover new article angles, topics and ideas. And, who’s to blame them? With more than 632 million registered Twitter accounts…
Social Media Channels

An Argument Against Exaggerated Market Research

Public relations firms often encourage our clients to conduct market research as a way to contribute to the industry news cycle when there is no news coming out of the company. March's clients have seen a lot of success with this strategy and,…
People looking at mobile phones

Social Media Has Entered Telecom

Social media permeates nearly every aspect of our waking life – Facebook connects us to our friends, LinkedIn directs us to career contacts, Foursquare locates our favorite eating spots etc. Now, social media is conquering yet another consumer…
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Continental drift in modern PR? – Interview with Vilma Bosticco

Today our interview series is featuring Vilma Bosticco of Prima Pagina, GlobalCom ’s partner PR agency in Italy, who provided us with some insights regarding their local PR practices and regional trends.* 1. What status do social and digital…
The effectiveness of social media during election campaignsBigstock

What Makes for a Share-Worthy News Tweet?

Determining a tweet’s popularity – and essentially its spread-ability – used to be based on follower numbers and the user’s Klout. But, striving for a Gaga-level following (over 25 million!) or Bieber’s perfect Klout score is no simple…
Mexico

Continental drift in modern PR? – Insight Mexico with Carlos Garcia (Lead Image)

Today our series is featuring Carlos Garcia, Social Media Specialist at Lead Image PR, Mexico. GlobalCom PR Network’s partner agency Lead Image provided us with some insights regarding their local PR practices and regional trends.* As with…
France - Eiffel Tower at Night

Is Social Media Killing the News Industry?

This post was first published by Meredith L. Eaton on March Communications' blog, PR Nonsense, and may be viewed here. According to Gartner, worldwide social media revenue is forecast to reach $14.9 billion this year and practically double…
A can of Pepsi

Is Pepsi Paving a New Path in Social Media Marketing?

Last week, AdAge reported that Pepsi will be launching their new social media campaign, “Live for Now” on May 2, and if successful it could drastically alter the way brands attack social media. Unlike traditional social media efforts (it’s…
France - Eiffel Tower at Night

Continental drift in modern PR? – Insight France

We talked to experts of our partner public relations agencies around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Manon Aubert, of or French agency partner Point Virgule…