All about technology, from manufacturing to innovations and from hardware to software and everything in between. Freel free to get in touch if you wish to contribute with insightful, well-written and properly argumented articles on the topic.

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Posts

Sustainability Trends 2023 – What Are Technology Experts Saying?

Sustainability Trends 2023 – What Are Technology Experts Saying?

The many ways in which technology can contribute to sustainability were very much a part of our 2022 communications and PR initiatives. Therefore, we asked our clients as well as industry experts and contributors to our CleanEnergy-Project “Which…
Gone are the days of user vicious technology

Gone are the days of user vicious technology

In bygone days, information technology could be user vicious. Picture this: on The Australian, newspaper I spend four hours designing and editing a broadsheet-sized page. Then I press a wrong key and see screen after screen vanishing, never…
Technology transformation during COVID-19

Technology transformation during COVID-19

During the COVID-19 pandemic, technology is repeatedly mentioned as a solution in the work-from-home season. But is it the answer to all trouble? During #socialdistancing, online platforms that support online meetings and working especially…
Digital Industry: Continuously Optimizing Processes

Digital Industry: Continuously Optimizing Processes

Industry 4.0 and IIoT are more than just cryptic letter sequences. The terms stand for topics that concern everyone – businesses as well as consumers. About their meaning for companies and communicators. "How can we design more effective…
5G network from the angle of a PR expert

5G network from the angle of a PR expert

Technological innovations often provoke controversy and come across less favorable public perception. Resistance to the new has existed as much as human progress, but the rapid development and use of technology in the modern world deepens the…
Die Zukunft des Marketings hat begonnen – dank IoT!https://www.bigstockphoto.com/de/image-345869086/stock-foto-internet-of-things-iot-concept-businessman-offer-iot-products-and-solutions-young-businessman-s

Die Zukunft des Marketings hat begonnen – dank IoT!

Jaja klar, mittlerweile wissen wir alle was „dieses IoT“ ist, oder? So von wegen smarter Kühlschrank, der einkauft - oder ein Fitnesstracker, der mir sagt, dass ich heute wieder zu faul war. Nicht zu vergessen natürlich Unmengen an Anwendungen…
GlobalCom PR Network

I’ll be back… – innovation in companies

The word “innovation” undergoes a full declension in recent years, substituting a wide array of terms used to describe something new or modern, especially in the technical or technological fields as well as computer sciences. I personally…
In PR, Story Has to Dictate the Format

Put Down the Pen and Paper: How Augmented Reality is Impacting Storytelling

Once upon a time in a kingdom under the sea, there was a spirited, redheaded mermaid who longed to go ashore and meet the man of her dreams. I bet most of you know what story I’m talking about. Disney’s “The Little Mermaid” was one of…
Fitness Tracker, Sports Watch

SEPARATING THE FIX FROM THE FAD: An insight into the growing health and fitness habits that are here to stay

This month I can seamlessly predict what your daily media digestion will mainly consist of – I suspect you have just finished reading about the New Year being THE time to discover a new you? Or maybe you’re wincing at the reality of being…
Christmas

What’s Hot in UK Consumer Technology this Christmas?

As we head into November, and with just two pay days left until the big day, at Escapade our minds cannot help but drift towards the right Christmas gift for our nearest and dearest. What is on trend? And is anything actually within our budget? When…
Storm with clouds and lightning strikes

The Pre-Pitching Perfect Storm

When strategizing with clients on how to make a splash on the day of a big announcement, there’s one technique we come back to time and time again – pre-pitching. Having one to two weeks before an announcement drops truly makes the job…
Technology

Boston: Future Tech Capital of the World?

Newly elected Mayor of Boston Marty Walsh boldly declared last week during a visit to local tech education non-profit LearnLaunch, “We want to make Boston the tech capital of the world.” As a Boston tech PR firm, March Communications has…