All about technology, from manufacturing to innovations and from hardware to software and everything in between. Freel free to get in touch if you wish to contribute with insightful, well-written and properly argumented articles on the topic.

You may be interested in: B2B Tech PR | Consumer Tech PR | Cleantech PR | Fintech PR


Posts

Digital Industry: Continuously Optimizing Processes

Industry 4.0 and IIoT are more than just cryptic letter sequences. The terms stand for topics that concern everyone – businesses as well as consumers. About their meaning for companies and communicators.

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5G network from the angle of a PR expert

Technological innovations often provoke controversy and come across less favorable public perception. Resistance to the new has existed as much as human progress, but the rapid development and use of technology in the modern world deepens the issue of utility and safety. Fear about the introduction of the 5G network is, therefore, no exception. There have been protests against power lines, production of electric cars, construction of mobile towers, in the near and distant past. At their core was a concern for health and impact on planet Earth. It is therefore not surprising that the opponents of the 5G network organized a movement against it, whose activities, among other things, resulted in a global protest against the 5G network on 25 January 2020.

PR experts are facing a challenging task caused by skepticism and fears. How to introduce this technology and innovation based on the 5G network? Similar to other crisis communications, open and fully transparent communication on this issue is paramount. Read more

Jaja klar, mittlerweile wissen wir alle was „dieses IoT“ ist, oder? So von wegen smarter Kühlschrank, der einkauft – oder ein Fitnesstracker, der mir sagt, dass ich heute wieder zu faul war. Nicht zu vergessen natürlich Unmengen an Anwendungen in der Industrie – und nicht zuletzt Autos, Maschinen und Roboter, die an der Lebensader Internet hängen. Ihr wisst schon, wovon ich spreche.

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GlobalCom PR Network

The word “innovation” undergoes a full declension in recent years, substituting a wide array of terms used to describe something new or modern, especially in the technical or technological fields as well as computer sciences. I personally definitely prefer to use the term “rationalization” although, for older people still remembering the communist era, it may possess rather negative connotations.

Because what is the basic difference between these two terms? Rationalization holds the element of “ratio” (Latin for reason) in contrast to innovation which comes from “in nova” (Latin for new). And actually that is where the discussion concerning innovation could end. However, I will allow myself a certain reflection. What makes us human, and what are the risks for us to stop being that?

The futuristic visions of the world are as fascinating as they are terrifying. The speeding technical progress results in that various inventions more and more often substitute people in terms of every-day work, production, and services, while IT systems not only support us in making decisions but actually replace people in analytical and research works.

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This post was first published by Laurie Davis on Interprose’s blog, Interprose Voice.

Once upon a time in a kingdom under the sea, there was a spirited, redheaded mermaid who longed to go ashore and meet the man of her dreams. I bet most of you know what story I’m talking about. Disney’s The Little Mermaid was one of my favorites growing up.

We gravitate to stories from a young age and it never really ends; everyone likes a good story. It’s how we connect, share, and proliferate ideas. A story is impactful.

It is a well-known fact that storytelling is at the heart of public relations and marketing. We always want to make our messages relatable, memorable, and purposeful – all things that characterize a good story. Read more

Fitness Tracker, Sports Watch

This month I can seamlessly predict what your daily media digestion will mainly consist of – I suspect you have just finished reading about the New Year being THE time to discover a new you? Or maybe you’re wincing at the reality of being one of the 50% of people that have already ditched their diet and fitness resolution. Sound familiar?

Unfortunately the commercial hype around embarking on a healthy lifestyle in the New Year has somewhat diluted what actually is a very important message. The effects of yoyo dieting, blowing out one month and compensating by depriving yourself the next, is actually more dangerous than if you were to find a constant happy medium.

So why do we find ourselves becoming so absorbed with the quirky fads that will be a long forgotten come the Summer? Particularly when there are actually a lot of growing trends emerging that offer a much more holistic approach to fixing our psychology towards health, food and fitness. These are the solutions that offer a real lifestyle change. Read more

This post was first published by Naomi Barry, on Escapade PR’s blog  

As we head into November, and with just two pay days left until the big day, at Escapade our minds cannot help but drift towards the right Christmas gift for our nearest and dearest.

What is on trend?  And is anything actually within our budget?

When it comes to kids, you can’t go far wrong with the top ten list from Hamleys, with gifts priced from £25 to £200+.  Interestingly, this year, it is full of tech gifts featuring a  Barbie Colour Change Bag, a LeapFrog LeapTV and a Kiddizoom Smart Watch featuring games, alarm and camera functionality.

For the grown-ups, Currys and PC World unveiled its top 10 predictions for Christmas tech back in July (afterall that’s prime Christmas season in our world) with wearable tech forecast to be the gift of choice for many. Read more

Technology

Newly elected Mayor of Boston Marty Walsh boldly declared last week during a visit to local tech education non-profit LearnLaunch, “We want to make Boston the tech capital of the world.” As a Boston tech PR firm, March Communications has seen firsthand over the last decade how impressive the city’s evolution – not just as a tech hub for the East Coast, but the whole country – has really been.

The Boston tech sector’s success is already central to the area’s economic growth, but Walsh’s comments crystallized the collective efforts of city and state officials to make Boston the global technology hub.

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This blog post is written by Michael Scanlan, a member of the Fintech team

Remember the guy commuting by waterslide to a soundtrack of the laid back country rock of the Bellamy Brothers’ ‘Just let your love flow’. He swooshed through supermarkets and shops and every time he wanted to pay for something he tapped his Barclaycard on a reader and off he went on his aquatic way with his no doubt soggy groceries.

What a marvel! Paying with card without your PIN? Tapping to pay? That’s the future right there!

Unfortunately, this future has failed to materialise. When I’m commuting home tonight, I’ll pass by more than a handful of retailers. And, to the best of my knowledge, only one of them, a purveyor of ready-to-eat sarnies, accepts contactless cards.

NFC is being positioned by the payments industry as the next step. No longer do you need a card. Your wallet is your phone. Touch your phone to the reader and pay. Read more

This blog is written by Will Gardiner, Head of Business Technology at CCgroup

The 27th of November saw CCgroup launch its latest division – Business Technology.

There’s a news release here that explains why we think it’s important, what the opportunities are and why we’re equipped to make the most of them. And here’s a link to what PRWeek thought of the announcement.

In a nutshell, CCgroup has historically focused on mobile & telecoms, fintech and cleantech, but this year, several of our new and existing clients turned their focus on the enterprise market. And so, following the management buy-out in August, we established a new division to cater for B2B technology companies and consultancies from four key areas: IT Infrastructure; Workflow IT; Back-Office IT; and Business Intelligence & Big Data. There’s more detail on what these areas comprise of in the news release. Read more