Articles about the USA


Articles, news and insights relating to the United States of America. When a US-based member joins, we shall announce it here. When new policies, strategies and interviews with PR specialists from America are published, you will find them here.

Head over to PR Agencies in the USA page to find organisations and consultants part of the GlobalCom Network delivering PR services.


Founding Fathers, Statues, America, Democracy

TomRiceToday Tom Rice answers the three questions about Media and PR impressions in 2013 that we asked our PR consultants around the world from the perspective of a US PR specialist specializing in B2B technology PR and general B2B markets:

1.     How did the global recession affect the demand for PR in the USA in 2013?

BigDataUSAOur agency, with its focus on B2B technology market, saw an uptick in business in 2013 so the recession was not really a factor. We continued to see strong interest from prospects in the technology market and from existing clients looking to do additional work.  Sectors such as big data, analytics and IT security were the fastest growing.  The sequestration crisis in the government did cause some of our government IT clients to pause on some projects. PR needs were strong across the board but the strongest need was more integration with our creative services division. Read more

This post was first published by Kacey Albertine on March Communications’ blog PR Nonsense.

If you’re as dedicated to NPR as I am, then you undoubtedly have heard the radio show This American Life, a weekly hour-long feature that deeply intimates listeners with a variety of Americans based on an overall theme of each show. Some of my favorite themes include a wide range of topics, including patents (more compelling than it sounds!), “PI Moms”, high school shootings and Blackjack.

This weekend, I turned to my “TAL” smartphone app and came across a compelling episode called “The View from Within” about something that I have always taken an interest in: truly seeing where a person is coming from by putting yourself in his or her shoes. Read more

Founding Fathers, Statues, America, Democracy

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

That legendary line gives me pride as an American, and it gives me goosebumps as a PR professional. Thomas Jefferson and the gang knew it was their destiny to change the course of history long before the Declaration of Independence was drafted, but they also knew that their vision was unattainable until they could inspire the public to join their cause. In the years leading up to the Revolution, our founders became public relations pioneers as they successfully won the hearts and minds of the new world. As we celebrate another proud year of independence, let us remember three of these influential innovators and the PR lessons they have passed along, lessons which all public relations firms in the world could take note of. Read more

USA, America, United States, Liberty

Today our series features Greg Carney, Energy Practice Director of Merritt Group, GlobalCom PR Network’s partner PR agency in the USA – who gives us some insights into “Tops and Flops” in the US market.

PR Topics – Tops and Flops

Product news has gotten tougher to secure in the U.S. Market unless you are in consumer tech and you are breaking ground with your product. Publications have decreased the real estate given to product coverage and more is being given to larger trends and issues. What can work well is presenting topic trends with the product pitch to be the most successful. For instance, doing a story about trends in international CSP markets, highlighting how your product answers some industry pain points, provides industry strategy and insight, leaving the reader (investor, prospect, potential employee, analyst etc.) thinking your company is smart, long term, rather than just having a “marketing-backed” product. Also, this will hopefully position your “voice” most likely your company expert as an industry expert if the PR is done well.

Read more


As announced last week GlobalCom PR Network is launching its third PR series today. We talked to expert PR consultants of our partner agencies around the world about the influence of social and digital media in their daily public relations activities, about social networking for PR purposes and about recent innovations in their agencies or local market.

Martin Jones, Managing Partner at our Boston based PR agency March Communications was one of the first colleagues to replay to our 3 questions.

Read more

European Cyber Security Challenge

Pitching the press is a key tool in the set of PR services, but what if your client doesn’t have any news announcements or product releases? This is a dilemma that many in the PR industry face, but, luckily, there are creative ways around this issue. For instance, capitalizing on current events and relating them to your clients’ expertise, products or services is a great way to engage the media and keep up a steady stream of news and thought leadership.

Some events, like the Olympics or Christmas, you can plan for in advance, but, for others, there’s no advance warning whatsoever. Last year, in Boston, hurricane Irene proved to be an opportunity that many public relations firms attempted to leverage on behalf of their clients – perhaps in terms of IT disaster preparedness or backup and data recovery procedures. And then, again, just last week, the transformer fire that left the Back Bay without power for nearly a week presented a similar opportunity. Read more

USA, America, United States, Liberty

Will traditional media die-out in the land of social networks and direct media? Martin Jones, PR Expert and co-founder of March Communications, reports on the advantages and disadvantages of this development and its influence on PR practices. He also thinks third party media will make a comeback because there is still a need for quality and verified news.


1. What is the latest trend (change) in PR you have identified in your region?

Martin Jones: An ongoing shift in the industry is the seeming demise of third party media and explosive growth of direct media. Some media and analyst houses are having a hard time making ends meet, with the rise of blogs and online media continuing to undermine the traditional advertising models for media, and the general availability of online information undermining the smaller independent and specialized analysts. The net effect is more journalists and analysts are taking in-house jobs with companies, in either content creation or business development roles.

Meanwhile, direct media continue to grow unbounded, creating an opportunity to deliver a message directly to potential end users, whether social media, such as Twitter, Facebook or LinkedIn, or websites that are considered a reliable source of information by users.

Read more

USA, America, United States, Liberty

March Communications provides a unique blend of PR and marketing services that combine local knowledge and industry expertise with European flair. The agency delivers highly creative and innovative programs that will influence target audiences and have a real impact on bottom lines. Based in Cambridge, MA, March PR provides a global understanding, industry expertise and strong media contacts, using these to good effect for European, Canadian and U.S.-based clients.

An experienced public relations and interactive marketing practitioner, Martin is responsible for the agency’s overall business developmentand creative communication programs. Prior to March Communications, he founded iJack Communications, a successful London-based interactive marketing and communications agency. He has worked with an impressive array of U.S. and European business, consumer and corporate clients across a broad range of industries and sectors.

A highly skilled PR and marketing specialist, Cheryl takes overall responsibility for the strategic direction of client programs. Prior to March Communications, she was instrumental in the launch and success of Band & Brown Communications’technology practice, where she was responsible for securing and managing international campaigns for many leading technology companies, including Cisco Systems, BT, McAfee and LogicaCMG. She began her career at The Weber Group (now Weber Shandwick) in Cambridge.