Today our series is featuring Idit Rosenberg of Media-PR, GlobalCom PR Network’s partner agency in Israel, who provided us with some insights regarding their local PR practices and regional trends.*

1. What status do social and digital media have in your daily PR work?

We believe social and digital media play an important role in our PR work and they are here to stay. But in our daily PR work we mainly focus on the traditional PR like: press releases, articles, interviews etc.

2. Do you use social networking in your PR and communications work?

Yes, we do. These activities contain:

Map relevant social networks

For each client we map relevant social networks and locate relevant groups and virtual communities in which we bring up discussions, topics, publications, articles, customer stories, and other relevant links

Facebook and LinkedIn Hebrew pages

We create Facebook and LinkedIn Hebrew pages in which we publish local contents such as pictures from company seminars, new product announcements, articles etc.

Online surveys

We initiate online surveys using Facebook or LinkedIn and issue press releases with the results

YouTube channel

We help our clients to open YouTube channel and uploading contents like interviews with local staff on technological issues, lectures, demos etc.

Hebrew webinars

We assist our clients to initiate Hebrew webinars and invite relevant journalists and bloggers to join them and promote them within Facebook and Linkedin

Blogs in Hebrew

We help our clients to open Blogs in Hebrew of their employees and we also promote contents in local relevant technological blogs

3. What would you see as most recent innovation in the field of PR?

Unfortunately, I think at the end of the day the most effective PR activities that gain the largest exposure are the classic ones: PRs, success stories, interviews and articles. We do believe that new media and new tools are crucial to be developed but I really didn’t know about any innovative tool.

*The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.


GlobalCom is an award-winning worldwide alliance of Public Relations specialists and agencies that offers international PR services to organisations looking to launch their products and services simultaneously in multiple countries.