LogicNow, the world’s leading integrated IT Service Management platform provider, has appointed the GlobalCom PR Network to handle its international corporate and B2B public relations campaigns. GlobalCom was appointed after a competitive pitch process led by London-based B2B technology PR agency, CCgroup.
CCgroup will handle lead agency duties and the UK press office, working alongside GlobalCom’s Merritt Group in the U.S., GCPR in Germany, Fundamento in Brazil and MY PR in Italy.
LogicNow was created in September 2014 when GFI Software restructured to support rapid growth across its portfolio. CCgroup’s first task as lead agency was to provide strategy, messaging and positioning guidance around the launch of the new company, and announce LogicNow to the media. GlobalCom is now using its extensive technology PR expertise to raise awareness of LogicNow and help position it as an industry thought leader in the B2B technology and channel press in five key territories.
GlobalCom will also promote LogicNow’s key products, MAXfocus, IASO and ControlNow. MAXfocus (formerly GFI MAX) is the world’s most widely-trusted platform for Managed Service Providers (MSPs) & IT Services providers; IASO is a hybrid cloud backup & disaster recovery solution; and ControlNow (formerly GFI Cloud and MailEssentials Online) is an integrated IT infrastructure management platform for IT Services professionals in corporate environments.
“We were looking for a PR agency with global reach and specific expertise in our key markets. GlobalCom offers a ‘best of breed’ approach, which enables us to work with the top technology PR agencies within our major markets,” said Alistair Forbes, General Manager of LogicNow. “We needed a PR team that has a deep understanding of our industry and had unique knowledge of how our audiences think and are influenced. GlobalCom is already proving to have all of this.”
“This is an exciting time to start working with LogicNow. We are able to support the company’s rebrand and launch, and the issues its technology addresses are vitally important and extremely topical,” said Richard Fogg, Managing Director, CCgroup. “As a team of independently-successful technology PR firms, each with a long heritage in delivering integrated PR services, GlobalCom is an excellent fit for LogicNow and we look forward to a fruitful relationship that achieves multi-national success.”