The challenge for the newly assigned PR agencies is differentiating ZNAPTMfrom rival platforms and stressing the added value it offers. Furthermore, the agencies will also need to communicate the merits of mobile business in general. According to a recent survey conducted by MPayMe, only ten percent of UK smartphone users have used mobile wallets.
“The agencies’ expertise, industry insights and customer orientation won the deal – and the global presence of the network has come as another bonus: “We are an ambitious brand and we wanted an ambitious agency,” added David Pipe, CMO of MPayMe. “From the start, it was clear that GlobalCom understood what we wanted to achieve and had the ideas and experience to take us there.”