On the first day the participants gained valuable insights into the home markets of several new member agencies such as the different markets in South America covered by our partner agency Lead image or by our partner fekra on the diverse media landscape throughout the United Arab Emirates. Our partner Planet PR shared insight on the market situation and PR practices in Poland and Grape PR on the PR specifics in Korea.
Network partners value the opportunity to learn about the regional differences in PR & communications practices as well as about best practices of our partners which we can profit from. Therefore one of the topics in our practice sessions also included developing ideas on how to expand the opportunities to profit from this knowledge throughout the individual partner agencies, whether it’s crisis tackling, international SEO, or content strategy.
So juniors and seniors in our partner agencies can look forward to an exciting series of practice exchange sessions coming up in 2012 as well as to some internal competitions with exciting rewards.
On day two the attendees will be meeting with clients and prospects who took this opportunity to meet several of their international PR teams in one spot. In addition, media representatives will join us in a panel discussion about international PR requirements of the growing Indian business.