From its founding days in 2005, GlobalCom PR-Network has always been very IT and Technology-driven, due to the business background of the network founders and their existing contacts. But this is changing and therefore we are happy to welcome public link on board. The Berlin-based PR agency was founded by Ingo Harding and Indra Musiol in 2002, and is mainly working for clients from the Consumer & Lifestyle Sector. Among them are renowned companies like Villeroy & Boch, Audi or the online travel portal hotels.com (Expedia Inc.).
Managing Partners Indra Musiol and Ingo Harding were actually inspired by their work with international clients to set up their own agency. They are focusing on product launches and re-launches as well as on the PR support of market entry strategies. “Now we are repeatedly approached by our clients with regard to international PR contacts, and that was the main reason for us to join GlobalCom”, explains Indra Musiol.
“Additionally to this, we are in the process of developing a new business field: marketing for destinations and investment regions”, adds Ingo Harding. “Cities and regions worldwide have to present themselves in an increasingly competitive environment. I am convinced that this will create business with a tremendous potential for GlobalCom: the hands-on-mentality of the member agencies, their expertise and the global reach make GlobalCom a perfect partner for this type of clients.”
“Besides our own agency, KPRN network (tourism) and Patzer PR (healthcare), public link is now the fourth German agency within GlobalCom”, says Ralf Hartmann, Chairman and Founder of GlobalCom. “They will add perfectly to the network’s consumer & lifestyle competence, and last but not least: they are our window to the German capital.”