GlobalCom has been growing steadily over the last couple of months – if you just read the posts on this blog you will see that we could win excellent new partner agencies for our public relations firms network. But there was still one important gap to fill – and this gap was right in the center of Europe! On-going negotiations turned out to be successful, though: PR Consult is our new partner in Brussels (Belgium).
Winning this new partner was almost like getting married: We had the first flirts over the phone some months ago, and after a while Jacques Lechat, Managing Partner at PR Consult, decided to “meet the family” in Milano. That obviously went well, and after a final visit of GlobalCom Directors Ralf Hartmann and Robert Nyström in Brussels things were set.
“After being contacted by GlobalCom, we have discussed internally for a while if we should join an international network – we have been successful in the Benelux market for about 40 years as an independent agency, and wanted to consider the implications for that position”, explains Jacques Lechat. “But the concept of GlobalCom really convinced us: It offers tremendous potential for international PR cooperation, whereas we do not have to change our own business model and are still free to continue the relationships each of us has established over the years with other partners.”
With PR Consult we have a partner on board who is active in many different business fields – “that’s actually what impressed us from the beginning”, stresses Claudia Wittwer, coordinator of GlobalCom. “PR Consult actually fits in almost all of our competence teams, working with clients from Tourism, ICT & Technology, Consumer & Lifestyle, Energy & Environment and Healthcare”. Being located in Brussels, of course they also have their contacts to the European Commission. Which might be very useful for the next pitch.