Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

GlobalCom PR Network

The Simple Question of WHY

Applying the Golden Circle to Content Marketing Strategy This post was first published by Carrie Owens on Interprose’s blog, Interprose Voice. “People don’t buy what you do, they buy why you do it.” – Simon Sinek, author, speaker,…
Content Marketing Strategy

Four Tricks for Your Content Marketing Strategy

GlobalCom PR Network

A Picture Is Worth A Thousand Words, But Cinemagraphs Tell The Story

I’m an aficionado of the horror genre. Bad horror movies? Awww, yisss. Really good scary movies – the kind that make you want to turn on every light in the house and check under your bed just to be sure there’s nothing lurking – even…
Google Search - SEO

Experiencing the Magic: Three Ways to Better Execute Your Plan

This post was originally published by Laurie Davis on the Interprose Voice blog. Full disclosure – I’m a huge Disney World fan. The memories that I’ve made during the last 20 years are just priceless. For example, this one: my family…
Google Search - SEO

Happy 18th Birthday, Google!

This post was first published by Rachel DeFrank on Interprose’s blog, Interprose Voice. Does a day go by where you, personally, do not utilize Google? We use it so much that it was added to the dictionary as a noun and a verb in 2006. In…
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To Live Tweet or Not to Live Tweet…That is the Question (but Really Shouldn’t Be)

You’ve secured your venue, lined up an array of amazing speakers, and executed a brilliant promotional campaign. Now what? What else could you possibly do to shine the spotlight down on your event, webinar, or press conference? Is there even…
Consumer at the table with healthy food and drink

GENERATION F – A Consumer Behaviour Insight into the Growing Wellbeing Market

With numerous buzz words and ‘health’ trends increasingly infiltrating our everyday life, it comes as no surprise that the term wellbeing is breaking away as a consumer category of its own. And one that is permeating all markets; from…
Pokemons in the grass - Gaming icons

Gotta Catch ‘Em All – Unexpected Lessons From Pokémon Go

It’s sweet summertime, but something other than the warm weather, cool pools, and bright sunshine is tempting people from their homes into the great outdoors. The recently launched and wildly popular smartphone app Pokémon Go has produced…
Google Search - SEO

Oh, Snap! Why Your B2B Brand Should Be On Snapchat

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. Several weeks ago, my family and I attended my daughter’s cheerleading championships. Upon entering the arena, a torrent of candy-colored signage…
Google Search - SEO

The Tweets, They Are A’Changin…

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. As the old saying goes, “Nothing stays the same but change.” And for Twitter users, there are some rather interesting changes afoot. As the…
Managing Remote Workforceshttps://www.bigstockphoto.com/de/

How to Become a Conference Pro: Before, During, and After Tips for a Successful Conference

From education opportunities to new business contacts, conferences can be of immense value to you with the proper planning and execution. However, there is no way around it – attending a conference is expensive. From the hotel, to food, to…
Google Search - SEO

Using Website Banners for Promotion – Best Sizing for “Eyes” and Action

Recently, I have been developing website banners to share and promote client events. To ensure time wasn’t wasted on producing ineffective banner sizes (and there are over a dozen potential size options), I referenced Google AdSense and other…