Mr. Clean’s Mustache Mania
Meet the face of new marketing, equipped with a mustache. Through November, the legendary Mr. Clean mascot for Mr. Clean cleaning products will be growing a ’stache in proportion to the amount of new likes he gets on his Facebook fan page.…
GlobalCom’s market barometer: Malaysia
This week the GCPR-Blog team talked to Alice Yong, Director of WYSE Communications Sdn Bhd, a Kuala Lumpur-based PR consultancy and partner of our international PR Network.*
1. Which industries/markets are booming at the moment in Malaysia?
In…
GlobalCom’s market barometer: Germany
In this week's issue of the market barometer series the GCPR-Blog team talked to Ralf Hartmann, Co-Founder of the international GlobalCom PR Network and Managing Director of the German GlobalCom PR-Network GmbH.*
1. Which industries/markets…
GlobalCom’s market barometer: Japan
Which industry is booming in Japan at the moment and which companies are currently investing into PR? For our new series on market trends around the world this week the GCPR-Blog team talked to Mervin Chin, Account Coordinator of Kyodo Public…
IaaS providers – hold your fluff but here’s what’s happening
There’s no shortage of evidence to prove that cloud computing is on an upward spiral: Apple’s recent launch of its iCloud could very well turn out to be yet another industry-changing iProduct; EMC CEO Joe Tucci has attributed the company’s…
GlobalCom’s market barometer: Malta
Last week we started our new PR Series asking our partners around the world which industry is booming in their region at the moment and which companies are currently investing into PR. This week the GCPR-Blog team talked to Stephen P. D'Alessandro,…
Chicken crazy? Fast-food chains and international franchises enter Korea – interview with John Kim, CEO of Grape PR in Korea
Besides quality in our “craftsmanship”, successful PR work is based on the market knowledge of the consultants and PR agencies, who should always keep eyes and ears on the pulse of the market. Reason enough to ask our partners around the…
The #hashtag of the Miracle and the 2011 Argentinian elections
The latest comment for the German PR magazine PR Report was provided by Ana Laura Espósito from Espósito Marketing, GlobalCom PR-Network partner in Argentina. The article was published in the October issue of the magazine (see image). This…
Case Studies – Premium Content in Today’s Content Age
In today’s “content-age,” the creation of data is as simple as hitting “submit” on a blog entry or uploading a video to YouTube – anyone can do it, and practically everyone is doing it, causing content growth to increase at astonishing…
Travel 3.0 – Tips for maximum flying efficiency and minimum misery in 2011
A bit too late as the holiday season is mostly over in Germany I found an interesting article on some helpful little program making travel a lot easier to organize by NY Times’ technology columnist, David Pogue on Pogue’s Posts.
Here…
New Social Media Stats – Who is Most Likely to Network?
Nielsen just recently released its Social Media Q3 Report and, unsurprisingly, social media is on the rise. Anyone who is remotely connected to the outside world could have guessed that social media is infiltrating almost every aspect of how…
Social Media Dos and Don’ts in 2011
The Boston Globe recently published a slideshow series on social media etiquette, listing helpful tips, dos and don’ts of social networking sites, including Twitter, LinkedIn, and Facebook. As social media continues to evolve, many are still…