Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Man with blue eyes and beard looking directly at viewer

Mr. Clean’s Mustache Mania

Meet the face of new marketing, equipped with a mustache. Through November, the legendary Mr. Clean mascot for Mr. Clean cleaning products will be growing a ’stache in proportion to the amount of new likes he gets on his Facebook fan page.…
Malaysia - Skyscrapers at dawn

GlobalCom’s market barometer: Malaysia

This week the GCPR-Blog team talked to Alice Yong, Director of WYSE Communications Sdn Bhd, a Kuala Lumpur-based PR consultancy and partner of our international PR Network.* 1. Which industries/markets are booming at the moment in Malaysia? In…
Social Media

GlobalCom’s market barometer: Germany

In this week's issue of the market barometer series the GCPR-Blog team talked to Ralf Hartmann, Co-Founder of the international GlobalCom PR Network and Managing Director of the German GlobalCom PR-Network GmbH.* 1. Which industries/markets…
Social Media

GlobalCom’s market barometer: Japan

Which industry is booming in Japan at the moment and which companies are currently investing into PR? For our new series on market trends around the world this week the GCPR-Blog team talked to Mervin Chin, Account Coordinator of Kyodo Public…
Cloud Computing, Cloud Storage, Severs

IaaS providers – hold your fluff but here’s what’s happening

There’s no shortage of evidence to prove that cloud computing is on an upward spiral: Apple’s recent launch of its iCloud could very well turn out to be yet another industry-changing iProduct; EMC CEO Joe Tucci has attributed the company’s…
Social Media

GlobalCom’s market barometer: Malta

Last week we started our new PR Series asking our partners around the world which industry is booming in their region at the moment and which companies are currently investing into PR. This week the GCPR-Blog team talked to Stephen P. D'Alessandro,…
Food - Fresh and Green

Chicken crazy? Fast-food chains and international franchises enter Korea – interview with John Kim, CEO of Grape PR in Korea

Besides quality in our “craftsmanship”, successful PR work is based on the market knowledge of the consultants and PR agencies, who should always keep eyes and ears on the pulse of the market. Reason enough to ask our partners around the…
Executives face to face, Challenges

The #hashtag of the Miracle and the 2011 Argentinian elections

The latest comment for the German PR magazine PR Report was provided by Ana Laura Espósito from Espósito Marketing, GlobalCom PR-Network partner in Argentina. The article was published in the October issue of the magazine (see image). This…
Prospect Law CAse Study

Case Studies – Premium Content in Today’s Content Age

In today’s “content-age,” the creation of data is as simple as hitting “submit” on a blog entry or uploading a video to YouTube – anyone can do it, and practically everyone is doing it, causing content growth to increase at astonishing…
Social Media

Travel 3.0 – Tips for maximum flying efficiency and minimum misery in 2011

A bit too late as the holiday season is mostly over in Germany I found an interesting article on some helpful little program making travel a lot easier to organize by NY Times’ technology columnist, David Pogue on Pogue’s Posts. Here…
Social Media Channels

New Social Media Stats – Who is Most Likely to Network?

Nielsen just recently released its Social Media Q3 Report and, unsurprisingly, social media is on the rise. Anyone who is remotely connected to the outside world could have guessed that social media is infiltrating almost every aspect of how…
Social Media

Social Media Dos and Don’ts in 2011

The Boston Globe recently published a slideshow series on social media etiquette, listing helpful tips, dos and don’ts of social networking sites, including Twitter, LinkedIn, and Facebook. As social media continues to evolve, many are still…