PR blog & insights

GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks


Event Marketing Livestreaming
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Command Attention: Social Event Marketing Strategies That Actually Work, Part III

So, in Parts I and II of this event marketing Master Class series that is the companion to our recent Boosting Conference Engagement with Live Social Media webinar, we looked at the why and how of live social sharing. Now, I want to zoom in…
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Summary of the Eastern Europe Market – Introduction

Eastern and Central Europe is one of the fastest growing regions in the world in terms of economic, social and cultural development. After decades under communism, the area is experiencing a rapid technological and ideological leap forward which…
Event Marketing Fishing
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Command Attention: Social Event Marketing Strategies That Actually Work, Part II

Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime ~ Chinese proverbYou know what they say – give a man a fish and you’ll feed him for a day; teach a man to fish, and he’ll be out on the…
Event Marketing
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Command Attention: Social Event Marketing Strategies That Actually Work, Part I

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want…
Color psychology
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Does This Orange Make Me Look Fat? What Your Brand Colors Say About You

This post was first published by Rachel DeFrank on Interprose’s blog, Interprose Voice.Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in…
Wikipedia
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Dude, Do You Even Wiki? A Wikipedia Master Class, Part IV

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey. Along the way, we’ve discovered what…
Wikipedia Starry Night
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Dude, Do You Even Wiki? A Wikipedia Master Class, Part III

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.John Green, author of that four-hanky tearjerker The Fault in Our Stars once said, “Oh, Wikipedia, with your tension between those who would share…
GlobalCom PR Network
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SEO: Mind your reader

This blog post is published by Markus Engel, Communication Consultants Have you heard of SEO? Of course, you have. Search engine optimization has been around for a while. Optimizing your website, to increase its online visibility in a web…
Wikipedia
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Dude, Do You Even Wiki? A Wikipedia Master Class, Part II

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.“A Wikipedia article is a process, not a product.” – Clay Shirky, writer and social media theoristWelcome back to our Wikipedia Master…
GlobalCom PR Network
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Man bites Dog…

This post was first published by Luke Frost, PR Deadlines, Sydney - AustraliaWell that headline makes no sense. Or does it? Let’s think about those words - and how they might possibly relate to information technology.The message is…
Wikipedia Whopper
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Dude, Do You Even Wiki? A Wikipedia Master Class, Part I

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.Talk about chutzpah. In case you missed it, Burger King recently pulled off a brazen stunt using emerging voice technologies. In a cheeky TV spot,…
Publishing platforms and content strategy
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Where, Oh Where to Publish Your Article? Three Platforms to Consider

This post was first published by Laurie Davis on Interprose’s blog, Interprose Voice.When putting together a content strategy plan, there are many types of content to consider. With all these decisions ahead of you, it can seem overwhelming…