Is this the end of Twitter’s Vine?
The ability of video recording with Instagram has created numerous creative possibilities for its dedicated users. The 15-second movies are recordable with any smartphone and can be edited with the well-known Instagram vintage filters. On the first day of its release, the popular app hit a record of 5 million uploaded videos.
Yet, why is the video function in Instagram more popular than Vine? First of all, the video function in Instagram is integrated within the app itself. Twitter has made the misjudgement by creating a separate app (Vine), rather than integrating it in its own functionality. This delays the usability, since users have to decide if they use Twitter or Vine for capturing a photo or video, before they start sharing
Secondly, Vine does not offer the possibility of applying filters to your 15 second captured video. Whereas with Instagram, users have all the popular photographic filters at their disposal – giving their movies the famous vintage touch.
Last but not least, Instagram users are more active than Twitter users. On average, Instagram users spent around 257 minutes per month, whereas Twitter users spent around 170 minutes as a recent mobile measurement report states. In addition, the likeability of Instagram is much higher than that of Twitter. A good example of the level of engagement within Instagram is fashion designer Michael Kors. His first Instagram video got 28.400 likes and 307 comments. His last Vine video got 1,142 likes and 30 comments.
Some examples of brands that have already shared videos on Instagram are:
Red Bull http://instagram.com/p/a1v3B3FKy9/
Michael Kors http://instagram.com/p/ayfeW8nLiz/
Author: Clark Bouwman
Clark Bouwman is employed as Online PR Adviser and Social Media Expert at GlobalCom PR Network‘s partner office Het PR Bureau. In this position, he is responsible for the online PR team, and plays an active role in developing and coordinating online PR and social media strategies.