Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Google Search - SEO

Using Website Banners for Promotion – Best Sizing for “Eyes” and Action

Recently, I have been developing website banners to share and promote client events. To ensure time wasn’t wasted on producing ineffective banner sizes (and there are over a dozen potential size options), I referenced Google AdSense and other…
Linkedin logo

Make Your Voice Heard: A How-to Guide to LinkedIn Pulse

Do you have something to say? Did you just attend an amazing event like SXSW and want to share your key takeaways with your professional network? Or are you seeing trends in your industry that you want to talk about? The list of topics where…
Changing Face of Grocery Shopper research

The Changing Face of Grocery Shoppers – The Five Consumer Groups Defining the Grocery Market in 2016

The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the…
GlobalCom PR Network-ICCO

What We Can Learn From Millennials (If You’re Not One)

This post was originally published by Lisa McCausland on the Interprose Voice blog. I’ve been reading a lot about Millennials, and – ahem – being more of a Generation X person myself, I find the often-touted laundry list of attributes…
Planning

A Goal-Setting Routine: Creating Opportunities

Are you a goal setter? And do you create goals in preparation for the New Year? I read an article that called goal-setting “a practice for losers”. I almost fell out of my chair. Reading on, the author made a case for creating positive systems…
Public Relations, PR

Four Tips & Tricks for Successful PR Measurement

This post was originally published by Laurie Davis on the Interprose Voice blog. Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety…
Digital Industry: Continuously Optimizing Processes

5 Things Your Company Should Be Doing by 2016 (That They’re Not)!

I wasn’t born this way—immersed in all-things digital, that is. The world was quite different then. It was 1985 and Madonna just made history for most cassette tape sales. Floppy disks were at the forefront. Phone books were tangible.…
GlobalCom PR Network-ICCO

The ‘Twitter-verse’ is Changing – For the Better or Worse?

This post was first published by Brandon Reid on March Communications' blog M+PR Nonsense. In the world of social media, it is crucial to stay on top of the latest trends and developments. In fact that is exactly what many social platforms…
Time, clock, speed, hours

Don’t give up giving up your time, but get involved where it matters

Time is precious, especially at this time of year in the land of the public relations firms. Christmas shopping, dinner, drinks, family but who can remember the last time they gave up their precious free time for charity, volunteered or took…
GenerationZEscapadePR

GENERATION Z: The Most Complex Consumer to Challenge Marketers?

Marketers and PR folk have long been obsessed with Millennials, those born in the eighties and nineties as supposedly the first generation to adapt to the ‘new age’. However as this market starts to edge into their mid-thirties, there is…
GlobalCom PR Network-ICCO

GlobalCom PR Network becomes member of ICCO and sponsors “Independent Consultancy of the Year Award”

December 10, 2015 / GCPR News GlobalCom PR Network (GCPR) represents the 21st century breed of global PR development. It is an association of independent agency teams with a proven track record in their domestic countries united in a global…
GlobalCom PR Network-ICCO

Escapade Boosts Food & Drink Portfolio with Rejuvenation Water and Wild Thing Paleo Bar Wins

Consumer PR agency, Escapade, has boosted its portfolio of food and drink clients after being appointed by Rejuvenation Water and Wild Thing paleo bars. The accounts will sit across the agency’s Food & Drink and Sport, Health & Wellbeing…