Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Content Marketing Strategy

Public Relations is ahead of its (content marketing) time

Content marketing remains firmly planted near the top of most brands’ priorities these days. Organizations are weighing their options and trying to figure out what their next step should be. Do they grow their own internal content capabilities…
Fuzzy and blurry image of a person having a headache or being of two minds

Global Magnolia PR? No thanks! One size fits all doesn’t always work where global reputations are concerned, says Prova’s St John White.

I’ve spent most of my career in marketing and PR, polishing the reputations of some great brands. And whilst most of the basic principles have remained the same, the PR industry’s approach to international reputation management has, in my…
Bridge in Sao Paulo, Brazil

Prova completes secondment at Brazil partner agency Fundamento

Prova has only been a member of GlobalCom since June, but has already grasped the opportunities the network offers with both hands. Account director Zoe travelled to the annual conference in Istanbul, our MD Richard has had numerous meetings…
In PR, Story Has to Dictate the Format

Put Down the Pen and Paper: How Augmented Reality is Impacting Storytelling

Once upon a time in a kingdom under the sea, there was a spirited, redheaded mermaid who longed to go ashore and meet the man of her dreams. I bet most of you know what story I’m talking about. Disney’s “The Little Mermaid” was one of…
Content Marketing Strategy

What PR Can Learn From Minimalist Web Design Philosophy

I recently read an article detailing many of the principles of minimalism in Web design. The more I read, the more I came to realize how fitting many of these same ideals were in the world of public relations. The first tenet of minimalist…
People doing research for case studies

The Power of Use Cases in PR Pitching

For many technology companies, obtaining customer case studies can be quite difficult – especially if the customers view the technology as their secret sauce. Naturally, they’d be wary of publicly touting any solution that’s giving them…
Take notes: advice, tips and lessons

Tech PR Pros: Pitching the Wall Street Journal? Remember These 4 Tips

A few weeks ago, Gorkana invited Californian PR professionals to a panel discussion with members of The Wall Street Journal’s technology and finance team. "Heart on the Street" co-editor Liam Denning, deputy technology editor Scott Austin…
Fuzzy and blurry image of a person having a headache or being of two minds

Facebook as a News Source – Will Publishers and Consumers ‘Like’ It?

This post was first published by Hanah Johnson on March Communications' blog PR Nonsense. This time last year, Pew shared that 30 percent of U.S. adults get their news from Facebook. That stat startled many people – is the news and…
Grammar, Language, English Manual

Content Marketers: I Hope You’re Not Making These Grammar Mistakes

It should come as no surprise that content marketing is growing in importance for PR. But, much of that value is eroded when content isn’t written correctly. With that in mind, here is a list of some grammar rules to keep in mind as you build…
Public Relations, PR

3 PR Tips We’ve Acquired from Supporting Client Acquisitions

We recently helped a client through an acquisition, its third during our time as its tech PR agency. Each acquisition announcement is different, as we've learned from this client and the many others we've supported through this process. Here…

How Close to Extinction Are Online Comment Sections?

Do website comment sections serve any other purpose than being forums where people can fight anonymously? We all know what to expect from website comment sections. Depending on who you talk to, they remain our digital society's deepest cesspools,…
Fuzzy and blurry image of a person having a headache or being of two minds

Is Your Content Marketing Creating Headaches Down the Road?

Last Friday, March held a content marketing and copyright issues crash course, led by our peers Jim Young (@JW_Young) and Manny Veiga (@zmveiga). Jim and Manny offered several tips and tricks to navigating the world of copyright issues, discussing…