PR blog & insights

GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks


Social Media Channels
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Celtics are Social Media Champs

If you’re a Boston Celtics fan who can’t score tickets and don’t get enough of your favorite players on television, you’re in luck: social media is here to help.The Boston Celtics is using social media in an effort to increase…
Social Media Channels
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There Are Three Types of Twitterers: The Conduit, The Thinker and The Writer

Recently, Beth Brenner took the fictional social network “Woof” as warning to those whose social media habits had spiraled out-of-control. Social media discipline is something that nearly everyone in communications struggles with, precisely…
Social Media Channels
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Survey: PR wins, advertising loses when it comes to being convincing

In the theories of media effects the impact of advertising and PR is still a controversial topic. A current study by the University of Applied Sciences Mainz now repeated the analysis of this topic. The result shows: PR works especially, when…
Social Media Channels
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The Social Media Revolution Continues

I’m amazed that people are still questioning whether social media is a fad or not. Social networks and online interactions have exploded over the past few years and are continuing to grow, without any hint of a plateau. Erik Qualman, author…
Social Media Channels
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How to use Microstock Images for PR – Stockphotorights.com

Not only shrinking budgets but also the need to get images within a very tight timeframe are factors making microstock images a choice used by more and more companies and PR agencies. Microstock vendors offer licence free image (and video) material…
SEO
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Looking to Boost your Clients’ SEO?

Jani Virtanen of Marketwire came and visited the March office for a ‘Training Tea’ session—he gave us insight on how we can increase our client’s online visibility and SEO and elaborated on the in’s and out’s of Marketwire. What…
Rainforest - sun shining through the trees
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Green Search – Search Engine Ecosia saves the Rain Forest

Following the „Green Computing“ trend topics, „Green Internet” have become a new area of interest. Christian Kroll was one of the early visionaries of this concept and developed the search engine „Forestle“ in August 2008. Forestle…
Social Media Channels
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Net Neutrality: Not So Neutral Anymore

The future fate of the Internet took a giant step forward today when the federal appeals court ruled in favor of Comcast Corporation that the Federal Communications Commission (FCC) does not have the authority “to require broadband providers…
Social Media Channels
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People of social media, don’t tell the world when you leave your house

At lunch time, I like to catch up on news reports from Boston and Amsterdam. I was curious about the development of the war against cyber criminals and found something that caught my attention.I came across an article that warned us social…
Social Media Channels
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The mountain and Mohamed or today: the event and the journalist at his desk

More and more editors complain about wanting to attend trade fairs or events but not being able to leave their desks due to understaffed offices and limited travel budgets.This trend we experience in Germany is confirmed also by our colleagues…
Social Media Channels
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Confused? Well, don’t be! There isn’t a one-stop solution for any brand, service or product.

With Escapade PR, GlobalCom gains new driver for consumer businessWith the plethora of communications channels now available to reach consumers, it can be confusing to know where and how to apportion your public relations budget. Do you…
Social Media Channels
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Inspiration to our dreams

Go Up Group: New tourism & lifestyle partner agency from ItalyImagine it’s wintertime, you look out of the window, the sky is grey and it’s pouring with rain – then you are calling someone to talk about a proposal for a client,…