Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
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Wikipedia

Dude, Do You Even Wiki? A Wikipedia Master Class, Part IV

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey.     So, what’s…
Wikipedia Starry Night

Dude, Do You Even Wiki? A Wikipedia Master Class, Part III

John Green, author of that four-hanky tearjerker The Fault in Our Stars once said, “Oh, Wikipedia, with your tension between those who would share knowledge and those who would destroy it.” It’s probably the purest description I’ve heard…
GlobalCom PR Network

SEO: Mind your reader

This blog post is published by Markus Engel, Communication Consultants  Have you heard of SEO? Of course, you have. Search engine optimization has been around for a while. Optimizing your website, to increase its online visibility in a web…
Wikipedia

Dude, Do You Even Wiki? A Wikipedia Master Class, Part II

“A Wikipedia article is a process, not a product.” – Clay Shirky, writer and social media theorist Welcome back to our Wikipedia Master Class series. In the first instalment, we covered the question of how to know whether your brand…
GlobalCom PR Network

Man bites Dog…

This post was first published by Luke Frost, PR Deadlines, Sydney - Australia Well that headline makes no sense. Or does it? Let’s think about those words - and how they might possibly relate to information technology. The message is…
Wikipedia Whopper

Wikipedia Page Creation – Dude, Do You Even Wiki? A Wikipedia Master Class, Part I

Talk about chutzpah. In case you missed it, Burger King recently pulled off a brazen stunt using emerging voice technologies. In a cheeky TV spot, the fast food giant tricked Google devices into reading Wikipedia’s article about its flagship…

Advertising and 2018 FIFA World Cup: how to earn and not be caught offside

This post was first published by Alla Shupineva, 4D Business Communication Agency, Russia  The World Cup will be held on June 14, 2018 in Russia. The events that unite millions of people from all continents have inevitably become not only…
GlobalCom PR Network

I’ll be back… – innovation in companies

The word “innovation” undergoes a full declension in recent years, substituting a wide array of terms used to describe something new or modern, especially in the technical or technological fields as well as computer sciences. I personally…
Living in a data matrix city with phone data.

ICCO 2017: Paths for PR – Embracing completely new skills in a field where 95 % of business is about promise making

From left, Charlene Corrin, GM from ICCO and Rami Kangas, Drama Queen Communications/GlobalCom PR Network “If something matters enough, the news will find you”. Something in those lines was said by Ketchum CEO and chairman Rob Flaherty…
Headline

Writer Pens Killer Headline…and You Won’t Believe What Happens Next!

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. You’ve seen a million clickbait headlines, just like the one at the top of this post. They’re catchy. They’re clever. They’re abrasive and…

Lokal närvaro, nordiska vingar och global räckvidd

Inom GlobalComPR Network har vi nu format ett nordiskt nätverk. Det handlar både om att kunna erbjuda våra kunder nordisk närvaro lika enkelt som nationell, men också att vi kan nyttja varandras specialistkunskaper. Vi pratar ofta om att…

Det är kärnorna i Äpplet som säkrar återväxten

This blog post was first published by Jakob Mjöbring, Punkt PR (Umeå, Sweden), at the Swedish magazine Resumé.  "So we need to be true to who we are. And remember what's really important to us. That's what's going to keep Apple, Apple:…