Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Woman reading The New York Times newspaper

How Should Social Media Be Regulated in the light of Arab Spring, U.K. riots and Philadelphia’s “flash mob”?

Is social media the culprit behind the Arab Spring, U.K. riots, and Philadelphia's "flash mob" attacks? Officials want social media behind bars for inciting violence, saying people are using mobile devices to post to Twitter and Facebook–quickly…
Woman reading The New York Times newspaper

An evolution in communications and media landscape interacts with the political changes in Slovenia

The latest comment for the German PR magazin PR Report was provided by Maja Rečnik from GlobalCom's Slovenian partner SPEM Communication Group. The article was published in the August issue of the magazin (see image). Here’s the English version…
Airbnb room with a table and chairs around it and a cactus by thh window

AirBnB Fixes PR Problem

AirBnB has been one of my favorite new sites for more than a year now.  It’s an online service that matches people with short-term vacation rentals that are typically people’s private homes or guest rooms. There’s obviously a huge leap-of-faith…
Woman reading The New York Times newspaper

Around the World of PR in 40 Weeks

Our first international PR Series has come to an end. Within our series “Global PR Perspectives”, we ‘visited’ one of our 50 GlobalCom PR Network partner agencies each thursday to ask our colleagues all over the world about current trends…
Green trees - environmental considerations

The World’s 50 Greenest Brands (that we know of in the West) in 2011

If you had to guess the world’s 50 greenest brands, which would you pick? I’d probably put GE and Starbucks in the top five or 10. GE’s ecomagination initiative has been around for years, and Starbucks’ environmental stewardship is…
Woman reading The New York Times newspaper

Global PR Perspectives – High Fashion in PR in Malaysia, part 2

Last week PR expert Alice Yong talked about the most important changes in the PR in Malaysia. Learn today in part 2 of the interview how important it is in a multi-racial country to be extra sensitive to the different local customs. 1.…
Woman reading The New York Times newspaper

Global PR Perspectives – High Fashion in PR in Malaysia, part 1

This week Alice Yong from Malaysia is talking about the latest trends and changes in PR in her region. Read in part 1 of the interview how traditional media is combined with social media and what PR for the Malaysia Fasion Week can look like.   1.…
Facebook Live

Facebook on Video and how much people will be sharing in 3-5 years

Soon after Google's entrance into social media with Google+, Facebook has announced a new video chat feature that allows people to set up video chatting in just a couple clicks, and then video chat any friend through a Skype plug-in. Just 24…
Belgium

Global PR Perspectives – Belgium: Sweet Diversity and Challenges in Communications

Read in today's series of Global PR Perspectives how Social Media is being used in Belgium* and how being creative even helps to elicit editors out of their offices. We talked to Wilma Schippers, consultant of the agency PR-Consult in Brussels.   1.…
Woman reading The New York Times newspaper

Page One – More on the Future of Journalism

There was an interesting piece earlier this week on NPR about Page One, a new documentary chronicling a year inside the New York Times and the changing face of investigative journalism. Filmmaker Andrew Rossi spent most of 2009 shadowing journalists…
Woman reading The New York Times newspaper

The economic “green island” (Poland) takes the lead, a half-year presidency of the EU

Lukasz Wilczynski, PR Director of PLANET PR agency and Poland’s partner of the international GlobalCom PR Network, wrote a comment that has been published in the current issue of the German PR Report magazine. So, here we would like to share…
Woman reading The New York Times newspaper

Global PR Perspectives – Print, web and social, the three sides of PR in Portugal (part 2)

In part 1 of the interview with our PR expert Ricardo Durand we talked about current trends and influences on PR practices in Portugal. Part 2 deals with general regional differences and special requirements for PR in Portugal. * The…