Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
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Gergana Vassileva

Global PR Perspectives – Does Confucianism still work in Korean PR? (part 1)

A country in which Confucius and social media influence PR practices – this sounded interesting we thought and talked to John Kim, CEO of GlobalCom’s Korean partner agency. * The series is based on phone or face-to-face interviews and written…
Public Relations, PR

Burson-Marsteller, and PR’s PR Problem

Last week, you couldn't point your Web browser anywhere without hearing about the Burson-Marsteller Facebook-Google smear campaign debacle. Today, just one week from the initial reporting of it, the story seems to have all but disappeared. Interestingly,…
Argentina - Buenos Aires

Sociable Argentina – Bloggers and social media are important to PR

Known to be very sociable and outgoing most Southern American regions welcomed Social Media with open arms. In Argentina the relationship-building and maintenance to bloggers and the monitoring of blogs and other social media meanwhile account…
Social Media

ContentAide – Is Your Company Using Facebook to its Full Potential?

Facebook is quickly becoming a great marketing tool for businesses to build a compelling social media presence and engage with users. With company Facebook pages jumping from 700,000 last December to 1.5 million over just a few months, it’s…
Gergana Vassileva

Twitter gives traditional news media the jitters…again

Last night's sensational news about Obama getting Osama apparently broke on Twitter, giving rise to more debate about how Twitter heralds the end of news as we know it. From breaking news of the developments in Egypt to the Hudson plane crash,…
Street in Portugal with umbrellas covering the footpath

Cooked in the network, served in the streets: the power of social media to effect real-life changes

Ricardo Durand of GlobalCom PR Network's partner agency EDC in Portugal provided the current comment for PR Report magazine. The article was published in the recent issue of the magazine in German (see image) but as Ricardo provided his comment…
Czech Republic

The Czech Republic becomes more and more attractive for international companies and as a gateway to the East

The demand for professional PR support by local PR consulting experts in the Czech Republic is growing as Eastern Europe becomes an increasingly attractive market for international companies. Learn more about current communication trends in…
Gergana Vassileva

Global PR Perspectives – In Latvia it is essential to keep in mind the local situation and perceptions (part 2)

In part 1 of the interview our PR expert Vita Savicka talked about current trends and influences on PR practices in Latvia. Part 2 deals with general regional differences and special requirements for PR in the Baltic state. 1. Is there…
Gergana Vassileva

Global PR Perspectives – In Latvia it is essential to keep in mind the local situation and perceptions (part 1)

In our interview PR expert Vita Savicka explains how the financial crisis influenced PR practices in Latvia, she talks about the evolution of the local media landscape and general local differences in PR practices. 1. What is the latest…
Wordpress front page

The Pros & Cons of Social Media Tools: Tumblr

There are so many social media tools out there, it’s hard to know what is what, and what is for what. For me Tumblr is one of those tools. I’ve heard it in passing a lot, but never really used it myself. That’s why Brenna Ehrlich’s article…
Finland

Efficient ultilization of online channels to reach Finnish media and readers (Global PR Perspectives)

Finland is the country where Angry Birds, Linux, sms-messages and Nokia were born. It is a country of woods, 1500 km of Russian border, over 100,000 lakes and 5.3 million people living on an area which is close to the size of France. Read today,…
Gergana Vassileva

Are the leaders of the future female?

Our latest comment for the well known German PR magazine PR Report was provided by Gergana Vassileva from GlobalCom’s Bulgarian partner United Partners in Sofia. The article was published in the recent issue of the magazine (see image below)…