Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Social Media stats and profiles

2011: Social Media and Budgets

Marketing departments across all sectors are gearing up for 2011.  This means brainstorming new ideas, strategizing marketing and communications initiatives and allocating the right resources to meet budgets. However, many marketers are unsure…
Twitter - Blue bird with glasses holding a smartphone with Twitter's logo

Global PR Perspectives – In Germany journalists are “brutally honest” and have a very low “marketing bullshit tolerance” (part 1)

Today our global PR Reach series* is visiting Germany where PR consultant Wibke Sonderkamp is providing insight into current trends and developments in the German media landscape and PR practices before telling us about cultural gaps and…
Typing machine paper reading "Once upon a time"

BlogDash: Blogger Outreach Made Easy

For PR consultants, pitching bloggers often requires a lot more research into whose who and what topics are applicable to whom in order to get your clients story picked up in the blogosphere. But even after sifting through all the information…
China

Global PR Perspectives – Interview about PR practices in the No. 1 Internet nation worldwide!

In our global PR series*, today’s interview shows that PR in the Middle Kingdom is still an adventurous task, especially given that the role of media still differs from the one in other markets. Do you want to learn more about the No. 1 Internet…
Bulgaria

Silent press conferences and lively Social Media usage in Bulgaria (Global PR Perspectives)

Learn why Bulgarian media rarely asks questions in press conferences, why the latest Heineken beer and Pampers campaigns used Facebook as a main communication channel and why the high acceptance of new communication channels causes problems…
Conferences

Small conferences are excellent for many reasons. Here are some advantages of large trade shows

A couple weeks ago, I attended a low key event in NYC and wrote about the benefits of smaller conferences. Well, just last week, I had quite the opposite experience as I attended Interop NY, one of the biggest tech trade shows around, to support…
Russian - Moscow bridge with lighted buildings in the background

Global PR Perspectives – In Russia, the land of endless distances, personal relationships are still paramount

In our interview series about international PR providing insight into PR trends and local differences in PR practices from more than 20 countries*, today’s interview shows why you have to be very creative when choosing an even location, and…
Grenoble

Global PR Perspectives – “You have to think French to do successful PR in France”

Welcome to the first part of our interview series providing insight into PR trends and local differences in PR practices from more than 20 countries*. Learn why you have to think French in order to do successful PR in France, how to get time…
Man under newspapers

The Screen Marches On: Content consumption shifting from paper to screen looks set to accelerate

The continuing trend of content consumption shifting from paper to screen looks set to accelerate. The Mendelsohn Affluent Survey, a survey of the top fifth of U.S. households with household income over $100K, found that the popularity of the…
Public Relations, PR

Interview series on global PR: Where PR doesn’t work in July and why sometimes the best creative input for journalists might come from local catering

GlobalCom PR Network is starting an interview series featuring twenty of its more than 45 international PR consultants, discussing current PR trends and general local differences in PR practices from Tokyo to Stockholm, from Bangalore to Sofia…
Effective tools

How to Attract Visitors to Your Blog (2010)

The blogosphere is rapidly growing, there’s no doubting that. Way back in 2006, Technorati tracked its 50 millionth blog and found that the blogosphere is doubling about once every six and a half months with 175,000 new blogs being created…
Twitter - Blue bird with glasses holding a smartphone with Twitter's logo

All that Twitters Isn’t Gold. Unhappy consumers can give a company a poor review any time, from anywhere. 

Social media is changing the way that companies do business. Rather than throwing content at people we assume are interested, social media provides an arena where marketers, advertisers, and employees of all levels can interact with their customers.…