I read PR Daily’s piece by David Rockland entitled PR Measurement beyond the Barcelona Principles and it quite rightly stated that AVE will not be missed. AVE, for those new to PR, stands for advertising value equivalent and is the practice of placing a value on PR as the cost of purchasing the same in advertising space. This was a common practice in the PR industry many years ago but with most progressive agencies and in house PR teams, it hasn’t even been mentioned or discussed for years. I would guarantee that over half of our agency has never heard of AVE. Read more
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