Ranging from important corporate and governmental announcements, to news and user information sharing, social media has been a huge part of our lives for more than a decade. Like it or hate it, social media platforms are simultaneously a time sink, a large entertainment network, a news and opinion dissemination tool and a lot more. Find below some of our thoughts and facts about it.

Posts

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Taiwan 2013: Growing media influence and active political debates

Leaving Europe this week our series moves on to Asia where Christine Kao and Claire Chen share their insights into the Taiwanese market with us.  1.         How did the global recession affect the demand for PR in Taiwan in 2013? In…
Social Media Channels

How to Bring the Power of Social Media to Networking Events

We spend so much time in front of computers and on social media that, now more than ever, it’s important to remind ourselves how a little face time can go a long way — and I’m not talking about the Facetime app on your iPhone. Smartphones…
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Maximizing The Potential of Your LinkedIn Profile

LinkedIn seems to be a common topic of conversation lately among colleagues and clients, and more often the focus of that conversation is either, “What mistakes am I making?” or “How can my LinkedIn profile be more effective?” As with…
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The best tech news sites – a curated list (Updated in 2024)

Despite the long and steady decline of traditional media, there are now more ways than ever of getting the news. This is partially thanks to social media channels. A Pew Research Center study last year found that a third of adults under 30 get…
Google Plus

Google+ Rapidly Becoming a Go-To PR Tool for Businesses

Google+ is gaining steam — and fast. According to new research, 34 percent of people who use social networks to connect to other websites use Google+ as their primary platform. This both Twitter and LinkedIn, and falls short only of Facebook…
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Why YouTube Works for B2B Marketing

Over 50 percent of executives watch work-related YouTube videos at least once a week. While YouTube is typically associated with singing cat videos or montages of the newest dance fad, it is also a very useful online tool when it comes to business-to-business…
Content Marketing Strategy

Content Marketing is a Couple Thousand Years Older Than You Think

Recently, I found myself surfing the interwebs, as I often do, for a good read. Being a PR professional and an avid consumer of all types of media content, I started reading an interview with New York Times bestselling author Guy Kawasaki, where…
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Why Google+ Is Going to Be a PR Firm’s Best ‘Frenemy’

Does anyone really need a Google+ account? A lot of people have been asking this question lately - especially at tech PR firms like March, since we do a lot of work with clients on their social media strategies. We know that any social network…
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The Good, the Bad and the Ugly: How to Respond to (all) Social Media Comments

This post was first published by Juliana Allen on March Communications' blog PR Nonsense. Social media can be scary … you put yourself out there, share your likes and dislikes, and essentially open yourself up for anyone and everyone across…
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PR consultants have a vital role to play in helping clients navigate and adapt to this new transparent world

Maddie Gower of GlobalCom PR Network’s UK partner Escapade shares her thoughts on the increasingly transparent world we live in. Whether you like it or loathe it, it’s here to stay and PR consultants have a vital role to play in helping…
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How B2B Tech Companies Can Generate Leads with LinkedIn

We often consult with clients on how to leverage social media to support lead generation. For B2B tech companies especially, we believe that one of the strongest channels at the moment is LinkedIn. Last year, HubSpot found that LinkedIn generated…
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Social Media in School? You Decide

This post was first published by Andrea Proulx on March Communications' blog PR Nonsense. Having graduated college less than a year ago and also being a social media enthusiast, I've been interested in the controversy social media has caused…