Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Street in Portugal with umbrellas covering the footpath

Cooked in the network, served in the streets: the power of social media to effect real-life changes

Ricardo Durand of GlobalCom PR Network's partner agency EDC in Portugal provided the current comment for PR Report magazine. The article was published in the recent issue of the magazine in German (see image) but as Ricardo provided his comment…
Czech Republic

The Czech Republic becomes more and more attractive for international companies and as a gateway to the East

The demand for professional PR support by local PR consulting experts in the Czech Republic is growing as Eastern Europe becomes an increasingly attractive market for international companies. Learn more about current communication trends in…
Business

Global PR Perspectives – In Latvia it is essential to keep in mind the local situation and perceptions (part 2)

In part 1 of the interview our PR expert Vita Savicka talked about current trends and influences on PR practices in Latvia. Part 2 deals with general regional differences and special requirements for PR in the Baltic state. 1. Is there…
Business

Global PR Perspectives – In Latvia it is essential to keep in mind the local situation and perceptions (part 1)

In our interview PR expert Vita Savicka explains how the financial crisis influenced PR practices in Latvia, she talks about the evolution of the local media landscape and general local differences in PR practices. 1. What is the latest…
Wordpress front page

The Pros & Cons of Social Media Tools: Tumblr

There are so many social media tools out there, it’s hard to know what is what, and what is for what. For me Tumblr is one of those tools. I’ve heard it in passing a lot, but never really used it myself. That’s why Brenna Ehrlich’s article…
Finland

Efficient ultilization of online channels to reach Finnish media and readers (Global PR Perspectives)

Finland is the country where Angry Birds, Linux, sms-messages and Nokia were born. It is a country of woods, 1500 km of Russian border, over 100,000 lakes and 5.3 million people living on an area which is close to the size of France. Read today,…
Gergana Vassileva

Are the leaders of the future female?

Our latest comment for the well known German PR magazine PR Report was provided by Gergana Vassileva from GlobalCom’s Bulgarian partner United Partners in Sofia. The article was published in the recent issue of the magazine (see image below)…
Social media effect: people laughing and pointing at laptop screen

How Good Are You At Social Media? Some stats and some advice

Well, if you’re working in advertising, the answer may be quite different than if you’re working in PR. According to a joint study by the Worldcom Public Relations Group and the Transworld Advertising Agency Network, public relations is…
Social Media

Social Media Influence in Japanese Relief

As relief efforts are underway in Japan, social media is stepping up its role to provide ways for the international community to provide support. In this time of crisis, social media has truly proven its influence in connecting the world, creating…
New Spanish partner for GlobalCom Health - Salud y Comunicación

Creativity and flexibility are key to successful PR in Spain

Spanish people are considered to be very communicative anyway, in the design oriented Spanish cities such as Barcelona creativity and flexibility can be a huge success factor for PR and communication activities. PR expert Josep M. Iglesias shares…
Business

Square Revolutionizes Payments

This past weekend, while getting my monthly massage at John Davis Therapeutic Massage on Boylston Street, I was completely relaxed and definitely not thinking about work or technology in the slightest. That was, until it came time to pay… As…
Business

Thinking outside the (Vietnamese PR) box – Global PR Perspective

Our global PR interview series is featuring Vietnam this week: The communication specialists of VERO Public Relations are giving us an insight into the general development of PR and current media and communication trends. Recent PR examples…