Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

ikea magazine

Even if it hurts, just write “Ikea” instead of “IKEA”, recommends Swedish PR expert Jan Ståhlberg

In our PR series today Swedish PR expert Jan Ståhlberg, shares some insights on current local PR and communications trends in the land of elks and IKEA.* 1. What is the latest trend (change) in PR you have identified in your region? Jan…
IBM logo

IBM’s Watson Takes on Jeopardy!

I’m sure by now most of you have seen the catchy IBM commercials where IBM engineers and employees explain their great ideas and forward thinking, stating, “I’m an IBMer. Let’s build a smarter planet.” One of the latest and by far…
Japan

Traditional media still dominate the Japanese market but new communication channels are catching up (Global PR Perspectives)

This week our series on international PR will visit Japan. Tadahisa Kimura, General Manager at GlobalCom’s partner agency Kyodo Public Relations in Tokyo, informs about current trends in media and PR in Japan. Online and social media are becoming…
Google Search - SEO

Beyond SEO: What Makes a Website Great

It seems that lately everyone’s been preaching about SEO (search engine optimization) - especially international SEO - and how it’s the key to a great website. And while it’s true that you want your website to rank highly on Google and…
Italy

Don’t go “off the record” in Italy but learn how to creatively combine Social Media and traditional PR

Learn how the financial crisis influenced PR practices in Italy, how to intelligently integrate social media and classical press release distribution to fulfill the needs of today’s media professionals in Italy in our international PR series…
People looking at mobile phones

Verizon iPhone?

There's been tremendous buzz about the reported new iPhone planned from Verizon. Will it succeed where AT&T failed in terms of consistently good network service? Will it be faster? Will the data plans be unlimited? Will you be able to use…
Denmark - boats and people by the river

Denmark, a small country with a big appetite for social media – local insights

Today our PR interview series is visiting Denmark. According to the map we posted some weeks ago, many people associate “Danish” with nice pastry. In terms of PR the little Nordic country has developed a taste for online communication, social…
Man under newspapers

Future of Media (2011) – the iPad, Video News and Mobile Apps

As another year, indeed another decade, draws to a close, one question remains the same - how will the media and the communications business fair in 2011? 2010 was certainly a landmark year in many different ways... as the economy turned the…
Bangalore, Karnataka, India

Q&A with Ben Munoz of Social Enterprise BensFriends.org

We’ve done a lot of great interviews for PR Nonsense—from Red Mango to Chatfé to Boloco. Now up: Ben Munoz, founder of BensFriends.org, a social enterprise dedicated to providing safe and supportive online patient communities for anyone…
Bangalore, Karnataka, India

India in the PR spotlight – trends and insights from a complex and textured culture

Our PR interview series* will visit India today: in our latest interview with Xavier Prabhu, Founder and Chief Mentor of the Indian communication group Businesshubs, you will learn why PR is highly localized in India (as all well-executed international…
Bangalore, Karnataka, India

TV is so Last Year

Not that we really needed any further confirmation that this Internet thing is a real game changer, but hey - statistics are fun! But actually, this particular stat is quite intriguing. According to some new research from Forrester, Americans…
Bangalore, Karnataka, India

Global PR Perspectives – In Germany journalists are “brutally honest” and have a very low “marketing bullshit tolerance” (part 2)

In part 1 of the interview* with PR specialist Wibke Sonderkamp we learned about current trends and changes in the German media landscape and PR practices. Part 2 of the interview takes a look at cultural differences and local PR specifics companies…