Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Facebook Live

Facebook on Video and how much people will be sharing in 3-5 years

Soon after Google's entrance into social media with Google+, Facebook has announced a new video chat feature that allows people to set up video chatting in just a couple clicks, and then video chat any friend through a Skype plug-in. Just 24…
Belgium

Global PR Perspectives – Belgium: Sweet Diversity and Challenges in Communications

Read in today's series of Global PR Perspectives how Social Media is being used in Belgium* and how being creative even helps to elicit editors out of their offices. We talked to Wilma Schippers, consultant of the agency PR-Consult in Brussels.   1.…
Woman reading The New York Times newspaper

Page One – More on the Future of Journalism

There was an interesting piece earlier this week on NPR about Page One, a new documentary chronicling a year inside the New York Times and the changing face of investigative journalism. Filmmaker Andrew Rossi spent most of 2009 shadowing journalists…
Piano Practice

The economic “green island” (Poland) takes the lead, a half-year presidency of the EU

Lukasz Wilczynski, PR Director of PLANET PR agency and Poland’s partner of the international GlobalCom PR Network, wrote a comment that has been published in the current issue of the German PR Report magazine. So, here we would like to share…
Piano Practice

Global PR Perspectives – Print, web and social, the three sides of PR in Portugal (part 2)

In part 1 of the interview with our PR expert Ricardo Durand we talked about current trends and influences on PR practices in Portugal. Part 2 deals with general regional differences and special requirements for PR in Portugal. * The…
Crisis situation - a person sitting down with a hand to his head

Social Media Scandal: Lessons From Weiner

"The picture was of me, and I sent it." - Words from a Weiner. Pun intended. For the past few weeks the news has been filled with a social media scandal: Anthony D. Weiner, the married former New York congressman, admitted to sending explicit…
Piano Practice

Global PR Perspectives – Print, web and social, the three sides of PR in Portugal (part 1)

Learn how the financial crisis influenced the media landscape PR practices in Portugal and how the PR team of GlobalCom’s partner EDC in Portugal successfully utilizes new communication channels and PR opportunities in their daily work practices. *…
Argentina - Patagonia bottle with Abrazo Oso written on the tag

Espósito Marketing joins GlobalCom PR Network

After the recent signing of an agreement, Espósito Marketing is proud to announce that it has become a partner of this prestigious international network of marketing and PR agencies. GlobalCom PR Network is a global network of over 45 PR…
March Communications: GlobalCom’s Partner in the USA

Lessons learned from the media evolution in the USA – a global PR perspective

Will traditional media die-out in the land of social networks and direct media? Martin Jones, PR Expert and co-founder of March Communications, reports on the advantages and disadvantages of this development and its influence on PR practices.…
Piano Practice

Google’s Musical Cloud Launched with Android App

A few weeks ago, I blogged about how Amazon beat both Google and Apple to put music in the cloud, even though they sidestepped some strict U.S. licensing agreements. Well, it turns out Google was not too far behind with the launch of their own…
Piano Practice

Global PR Perspectives – Does Confucianism still work in Korean PR? (part 2)

Last week PR expert John Kim talked about the latest trends and changes in PR in Korea. In the second part of the interview you’ll find out how Confucius influences Korean PR and media. * The series is based on phone or face-to-face interviews and written…
Piano Practice

GlobalCom partner comments: In Ukraine most stories are still sold, not told

The May issue of the German PR magazine PR Report issued a comment by GlobalCom partner Jukka Laikari. German speaking reader can check out the comment issued in the magazine (see image). In  addition Jukka provided his English comment draft…