Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
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Crisis situation - a person sitting down with a hand to his head

Social Media Scandal: Lessons From Weiner

"The picture was of me, and I sent it." - Words from a Weiner. Pun intended. For the past few weeks the news has been filled with a social media scandal: Anthony D. Weiner, the married former New York congressman, admitted to sending explicit…
Social Media

Global PR Perspectives – Print, web and social, the three sides of PR in Portugal (part 1)

Learn how the financial crisis influenced the media landscape PR practices in Portugal and how the PR team of GlobalCom’s partner EDC in Portugal successfully utilizes new communication channels and PR opportunities in their daily work practices. *…
Argentina - Patagonia bottle with Abrazo Oso written on the tag

Espósito Marketing joins GlobalCom PR Network

After the recent signing of an agreement, Espósito Marketing is proud to announce that it has become a partner of this prestigious international network of marketing and PR agencies. GlobalCom PR Network is a global network of over 45 PR…
March Communications: GlobalCom’s Partner in the USA

Lessons learned from the media evolution in the USA – a global PR perspective

Will traditional media die-out in the land of social networks and direct media? Martin Jones, PR Expert and co-founder of March Communications, reports on the advantages and disadvantages of this development and its influence on PR practices.…
Piano Practice

Google’s Musical Cloud Launched with Android App

A few weeks ago, I blogged about how Amazon beat both Google and Apple to put music in the cloud, even though they sidestepped some strict U.S. licensing agreements. Well, it turns out Google was not too far behind with the launch of their own…
Social Media

Global PR Perspectives – Does Confucianism still work in Korean PR? (part 2)

Last week PR expert John Kim talked about the latest trends and changes in PR in Korea. In the second part of the interview you’ll find out how Confucius influences Korean PR and media. * The series is based on phone or face-to-face interviews and written…
Social Media

GlobalCom partner comments: In Ukraine most stories are still sold, not told

The May issue of the German PR magazine PR Report issued a comment by GlobalCom partner Jukka Laikari. German speaking reader can check out the comment issued in the magazine (see image). In  addition Jukka provided his English comment draft…
Social Media

Global PR Perspectives – Does Confucianism still work in Korean PR? (part 1)

A country in which Confucius and social media influence PR practices – this sounded interesting we thought and talked to John Kim, CEO of GlobalCom’s Korean partner agency. * The series is based on phone or face-to-face interviews and written…
Public Relations, PR

Burson-Marsteller, and PR’s PR Problem

Last week, you couldn't point your Web browser anywhere without hearing about the Burson-Marsteller Facebook-Google smear campaign debacle. Today, just one week from the initial reporting of it, the story seems to have all but disappeared. Interestingly,…
Argentina - Buenos Aires

Sociable Argentina – Bloggers and social media are important to PR

Known to be very sociable and outgoing most Southern American regions welcomed Social Media with open arms. In Argentina the relationship-building and maintenance to bloggers and the monitoring of blogs and other social media meanwhile account…
Social Media

ContentAide – Is Your Company Using Facebook to its Full Potential?

Facebook is quickly becoming a great marketing tool for businesses to build a compelling social media presence and engage with users. With company Facebook pages jumping from 700,000 last December to 1.5 million over just a few months, it’s…
Social Media

Twitter gives traditional news media the jitters…again

Last night's sensational news about Obama getting Osama apparently broke on Twitter, giving rise to more debate about how Twitter heralds the end of news as we know it. From breaking news of the developments in Egypt to the Hudson plane crash,…