Sports and Leisure
The Italian brand Midland, owned by CTE International, is a leader in the market of radio communications and successfully entered the technology segment for sports and leisure with a line of mini action camaras. A European PR team coordinated from Italy and formed by the local agencies of the GlobalCom PR Network in Germany, France, Spain, Russia and Poland, has been supporting the media launch of the new range of Midland action cameras by providing local press offices and media outreach and a focus on digital PR and on social media management. The European launch was simultaneous on all media channels, from print to online, from FB to Twitter. Together with the traditional press materials a viral video was created for the launch of the new camera, reaching over 55.000 views in just two days.